CTM

CTM

CallTrackingMetrics
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About

CTM, formerly known as CallTrackingMetrics, is a conversation intelligence and call tracking platform that helps businesses measure marketing performance, manage customer communications, and improve sales conversions. The software tracks phone calls, text messages, website forms, and chats to identify the advertising campaigns and channels that generate customer inquiries. Its AI-powered conversation analytics provide call transcription, summarization, sentiment analysis, and lead scoring. CTM also offers intelligent call routing, automated follow-ups, AI voice agents, and contact center management tools. Reporting dashboards help organizations analyze marketing attribution, advertising return on investment, customer interactions, and sales team performance. The platform integrates with Google Ads, Google Analytics, HubSpot, Salesforce, and other business applications to connect marketing data with customer conversations and revenue outcomes.

About

It’s no secret that voice communications remain the number one method used by customers to interact with organizations. Voice is our most natural interface, but at the same time, it is the hardest from which to capture insights. Take the contact center as an example: contact centers are experts at measuring the data around calls, yet rely on post-call surveys to measure the quality of the call - the actual content of the conversation is largely ignored. Post-call surveys cannot capture or understand the depth of what is really being said. The amount of seconds processed via our VoiceAI ecosystem in the last 12 months. Saved in fines by improving risk and compliance process. Saved in fines by improving risk and compliance process. Improved sales offering and customer profiling by getting deeper insights into customer journey. Boost in conversion by spotting verbal trends that lead to a sale.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Supported
iPad Supported
Android Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Mid-market B2B and B2C brands, plus agencies, consultancies, and performance marketers (lead resellers) serving industries relying on critical communication channels such as addiction treatment, law, healthcare, home services, multi-location franchises and enterprise-level call centers.

Audience

Businesses interested in a powerful speech analytics solution

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$79 per month
All plans include unlimited users at no extra cost, while Marketing Pro and Sales Engage plans also include sub-accounts perfect for agencies and multi-location businesses.
Discounts up to 20% off for annual agreements.
Free Version Not Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 4.8 / 5
ease 4.8 / 5
features 4.8 / 5
design 4.4 / 5
support 4.8 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Pros from Real Users

Pros

  • This has helped with training and retention of patients. Texting is amazing, reports are amazing and super important.
  • The ability to record and monitor an employee's calls efficiently, and the ability to make calls with little-to-no technical issues. In addition, there are a multitude of features that allow you to run reports and pull calls on a specific criteria.
  • Great integration with Google and other platforms. The chat widget is also great for our websites! Our team members wouldn't need to log in to different platforms to get the work done.
  • It's such a benefit to our company to use call tracking metrics to track our client's calls because it helps us determine what marketing services are producing results and what needs improvement.
  • CallTrackingMetrics provides power to our call centre. Automates the call flow. Our service, marketing and sales team use this software to manage their communications. Easily integrates with Salesforce, Google Ads, Zendesk, Facebook and many more. Marketing tool kit is awesome.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

CallTrackingMetrics
Founded: 2012
United States
www.ctm.com

Company Information

Call Journey
Founded: 2009
Australia
www.calljourney.com

Alternatives

Alternatives

Prodigal

Prodigal

Prodigal Technologies
Prodigal

Prodigal

Prodigal Technologies

Categories

Categories

Conversation Intelligence Features

Account Health Alerts Not Supported
AI Insights Supported
Call Analytics Supported
Call Recording Supported
Call Recording Cloud Storage Supported
Call Snippets Supported
Call Transcription Supported
Call/Meeting Sharing Not Supported
Sales Coaching Supported
Topic Tags Not Supported
Topic-Based Analytics Not Supported
Video Conferencing Analytics Not Supported
Win/Loss Analysis Not Supported

Speech Analytics Features

Automatic Transcription Supported
Call Center Management Not Supported
Call Recording Supported
Customer Experience Management Not Supported
Data Security Not Supported
Natural Language Processing Supported
Predictive Analytics Not Supported
Self-Service Search Not Supported
Sentiment Analysis Supported
Surveys & Feedback Not Supported

Call Center Features

Blended Call Center Supported
Call Logging Supported
Call Recording Supported
Call Scripting Supported
Campaign Management Supported
Database Not Supported
Escalation Management Supported
Inbound Call Center Supported
IVR / Voice Recognition Supported
Manual Dialer Supported
Outbound Call Center Supported
Predictive Dialer Not Supported
Progressive Dialer Not Supported
Queue Management Supported
Real-time Chat Supported
Reporting/Analytics Supported

Call Recording Features

Archiving Supported
Call Sharing Supported
Distributed Call Recording Not Supported
Event Triggered Recording Supported
File Transfer Not Supported
Instant Retrieval Not Supported
On-Demand Recording Not Supported
Recording Bookmarking Not Supported
Scheduled Recording Not Supported
Screen Activity Recording Not Supported
Video Call Recording Not Supported

Call Tracking Features

Call Log Supported
Call Recording Supported
Call Routing Supported
Caller Identification Supported
Campaign Management Supported
Conversion Tracking Supported
CRM Supported
IVR / Voice Recognition Supported
Keyword Tracking Supported

IVR Features

Call Center Supported
Call Logging Supported
Call Recording Supported
Call Routing Supported
Multiple Scripts Supported
Phone Key Input Supported
Survey Management Not Supported
Text to Speech Supported
Voice Customization Supported
Voice Mail Supported

Marketing Attribution Features

Attribution Modeling Not Supported
Audience Segmentation Not Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Not Supported
Multi-Touch Attribution Supported
Predictive Analytics Not Supported
ROI Tracking Supported

Softphone Features

Audio / Video Conferencing Supported
Call Logging Supported
Call Recording Supported
Call Transfer Supported
Caller Identification Supported
Chat / Messaging Supported
Contact Management Supported
Fax Management Supported

Integrations

Adobe Marketo Engage Supported
Adobe Marketo Measure Supported
AgencyPlatform Supported
Axis LMS Supported
Azure Synapse Analytics Not Supported
CAKE Supported
Drift Supported
Google Analytics Supported
Google Data Studio Supported
Mailchimp Supported
Marin Software Supported
Microsoft Advertising Supported
Microsoft Azure Not Supported
Salesforce Supported
Slack Supported
Stripe Supported
Unbounce Supported
WordPress Supported
Zapier Supported
Zoho CRM Supported

Integrations

Adobe Marketo Engage Not Supported
Adobe Marketo Measure Not Supported
AgencyPlatform Not Supported
Axis LMS Not Supported
Azure Synapse Analytics Supported
CAKE Not Supported
Drift Not Supported
Google Analytics Not Supported
Google Data Studio Not Supported
Mailchimp Not Supported
Marin Software Not Supported
Microsoft Advertising Not Supported
Microsoft Azure Supported
Salesforce Not Supported
Slack Not Supported
Stripe Not Supported
Unbounce Not Supported
WordPress Not Supported
Zapier Not Supported
Zoho CRM Not Supported
Claim Call Journey and update features and information
Claim Call Journey and update features and information