C-SmartCognizant
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About
Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.
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About
XTEL is a commercial execution AI platform built to help companies translate data into actionable strategies and seamlessly carry them out. It features modules like ADAM (Augmented Data Management) to ingest and normalize data; RGM (Revenue Growth Management) to generate insights and strategy across the full company lens; MAX AI for profit and revenue optimization; TPX for trade promotion management (from planning to execution); and REX for retail execution, ensuring coordination across channels, customers, and routes. It is configured for enterprise deployment: modular and scalable architecture with open APIs, compliance with ISO, SOC, GDPR, etc., and built on Azure to support centralized or local models. Its AI and data science layer is purpose-built for the consumer goods domain yet remains configurable, back-tested, and transparent to maintain trust and reliability.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Anyone that wants to track effects of promotions and new product launches with a Brand Management software
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Audience
Mid to large consumer goods or retail companies looking for a solution to convert data into strategy and automate execution across trade, promotions, and retail operations
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationCognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
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Company Information XTEL AI
Founded: 1991
Italy
xtech.ai/
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Categories |
Categories |
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Trade Promotion Management Features
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
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Integrations
Accenture Cloud Retail Execution
Databricks
Deloitte Cascade Suite
EY Cloud Data IQ
Infosys Cortex
Microsoft 365
Microsoft Azure
NTT Global Data Centers
SAP Cloud Platform
Snowflake
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Integrations
Accenture Cloud Retail Execution
Databricks
Deloitte Cascade Suite
EY Cloud Data IQ
Infosys Cortex
Microsoft 365
Microsoft Azure
NTT Global Data Centers
SAP Cloud Platform
Snowflake
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