C-SmartCognizant
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MatchoryMatchory GmbH
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Related Products
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About
Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.
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About
Project-based searches don't enable companies to efficiently expand supplier discovery on a larger, strategic scale. Traditional search engines require precise search terms, and results are often influenced by paid ads and SEO rankings, meaning searches might need to be repeated across multiple countries to achieve a well-rounded selection. Meanwhile, other generative AI tools provide broad knowledge rather than specialized expertise for targeted category scouting. Find relevant suppliers worldwide at the touch of a button using the latest technology and intelligent live search. In-depth market information and transparent supply chains help you make the right decisions. Standardized workflows simplify your processes and provide secure and complete documentation. Users of Matchory can perform continuous analysis of the supply market to monitor new entrants and compare sub-sectors.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Anyone that wants to track effects of promotions and new product launches with a Brand Management software
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Audience
Professional buyers requiring a cloud-based tool to automate their global sourcing processes
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationCognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
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Company InformationMatchory GmbH
Founded: 2019
Germany
matchory.com
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Categories |
Categories |
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Trade Promotion Management Features
Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management
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Integrations
No info available.
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Integrations
No info available.
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