C-SmartCognizant
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Inmar ScanAppsInmar Intelligence
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Related Products
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About
Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.
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About
How would you like to know how your different promotions are performing, in near real-time? It’s possible, thanks to ScanApps’ consumption-based validation services. They make it possible for brands to allocate, and shift, their promotion funds based on validated results. So instead of spending more money on all of your promotions, you can focus it on the ones that are performing best. Provides practical recommendations on how to increase the efficiency of your trade spend. Reports show discrepancies, such as incorrect merchandising, insufficient performance data, etc. Audits can be performed on single or all trade events, for one or many distribution partners, regionally or nationally. A simple, affordable cost structure that allows savings to be reinvested into future trade events. Gain visibility into your trade spend. Benchmark your pass-thru efficiency. Identify your least efficient retailers and wholesalers. Attribute and validate deductions.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Not Supported
On-Premises
Not Supported
iPhone
Supported
iPad
Supported
Android
Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Anyone that wants to track effects of promotions and new product launches with a Brand Management software
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Audience
Brands in need of a consumption-based validation solution to allocate, and shift promotion funds based on validated results
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Supported
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Company InformationCognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management
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Company InformationInmar Intelligence
Founded: 1980
United States
www.inmar.com/solutions/fintech-solutions/trade-promotion
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Categories |
Categories |
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Trade Promotion Management Features
Analytics / ROI Tracking
Not Supported
Approval Workflow
Not Supported
Budgeting & Forecasting
Not Supported
Claims Management
Not Supported
Competitor Analysis
Supported
Compliance Management
Not Supported
Customer Management
Not Supported
Discount Management
Not Supported
Pricing Optimization
Not Supported
Promotion Calendar
Not Supported
Settlement Management
Not Supported
Trade Agreement Management
Not Supported
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Integrations
No info available.
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Integrations
No info available.
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