C-Smart

C-Smart

Cognizant
Inmar ScanApps

Inmar ScanApps

Inmar Intelligence
+
+

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About

Know exactly how much you're paying for trade promotion—and how to spend it more efficiently. Trade promotions management is the second largest cost item for large consumer goods companies, often exceeding 15% of revenue. Unfortunately, many organizations still struggle with measuring the ROI of trade promotions. Cognizant can help. Accurate spend effectiveness modeling requires analyzing data from multiple sources, including point-of-sale systems and syndicated data providers, along with internal sales, marketing and operations. Our TPM/TPO consulting, solution selection and process re-engineering offerings help you systematically measure ROI so you can optimize future decisions. C-Smart is an analytics tool developed by Cognizant for use by brand management and category management teams in consumer goods companies. It helps provide actionable insight in areas such as new product launches, brand performance in different categories, promotion effectiveness and competitor analysis.

About

How would you like to know how your different promotions are performing, in near real-time? It’s possible, thanks to ScanApps’ consumption-based validation services. They make it possible for brands to allocate, and shift, their promotion funds based on validated results. So instead of spending more money on all of your promotions, you can focus it on the ones that are performing best. Provides practical recommendations on how to increase the efficiency of your trade spend. Reports show discrepancies, such as incorrect merchandising, insufficient performance data, etc. Audits can be performed on single or all trade events, for one or many distribution partners, regionally or nationally. A simple, affordable cost structure that allows savings to be reinvested into future trade events. Gain visibility into your trade spend. Benchmark your pass-thru efficiency. Identify your least efficient retailers and wholesalers. Attribute and validate deductions.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Anyone that wants to track effects of promotions and new product launches with a Brand Management software

Audience

Brands in need of a consumption-based validation solution to allocate, and shift promotion funds based on validated results

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Cognizant
Founded: 1994
United States
www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Company Information

Inmar Intelligence
Founded: 1980
United States
www.inmar.com/solutions/fintech-solutions/trade-promotion

Alternatives

Alternatives

TELUS Trade Promotion Management

TELUS Trade Promotion Management

TELUS Agriculture & Consumer Goods
C-Smart

C-Smart

Cognizant
BluePlanner

BluePlanner

UpClear
LEAFIO

LEAFIO

LEAFIO AI Retail Solutions
Flintfox

Flintfox

Flintfox International

Categories

Categories

Trade Promotion Management Features

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Integrations

No info available.

Integrations

No info available.
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