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About

Buffer is a suite of products to help you build your brand and connect with your customers online. Buffer is a suite of social media products made for modern, online brands, providing them with the tools they need for visual marketing, audience engagement, and analytics. Buffer's products help brands and individuals stand out online and drive meaningful engagement and measurable results for their business. The suite of publishing, engagement, and analytics tools helps more than 75,000 brands build remarkable online profiles.

About

Manage multiple X (formerly known as Twitter) accounts from the same interface. The most powerful Twitter tool for real-time tracking, organizing, and engagement. Reach your audiences and discover the best of X. X Pro (formerly TweetDeck) enables you to monitor multiple timelines on a single screen. Track and organize content, and engage with your communities in real-time.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Organizations of all types

Audience

Companies that want to manage multiple X (Twitter) accounts from the same console

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

$5 per month
Pro, Premium, and Business plans are available. The plans are differentiated by the features offered and the users who can collaborate with you on your Buffer account.
Free Version
Free Trial

Pricing

$0
Free
Free Version
Free Trial

Reviews/Ratings

Overall 4.8 / 5
ease 4.9 / 5
features 4.6 / 5
design 4.8 / 5
support 4.7 / 5

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 4.5 / 5
support 5.0 / 5

Pros & Cons from Real Users

Pros

  • One thing that I like very much with Buffer is the ability to schedule all posts and videos across all social platforms simultaneously.
  • - User-frienndly and easy to use - Robust scheduling capabilities - Analytics that allows you to track performance of your posts across different platforms
  • Buffer is one of the most straightforward products to use. They have a free trial where I can try scheduling for different social media.
  • Best platform for scheduling your posts for social media accounts also easy to use. they have different features + they implement all my needs which I want from this app.
  • Previously we scheduled content natively in each app. I needed a way to easily manage content on multiple platforms with a number of colleagues without giving everyone publishing access.

Cons

  • I do not have any major dislikes or discomfort with this product.
  • - Basic content creation tools like the Pablo image creator that doesn't cover more sophisticated design needs, limited Analytics - Limited post customization for each platform
  • The editing is quite limited. If the photo or video has a different ratio, you might expect it to look different. Because of that, I switched to some social media native scheduling options, which is not ideal if you want to see all the posts you schedule.
  • They have high pricing also also the social media limitations.
  • The software is a good-to-go software and quite easy to understand but initially while using and implementing all the tools and functions of the software. It confused our team regarding how to go further with the advanced scheduling and post-queuing but gradually we learned the process and worked on it flawlessly

Pros & Cons from Real Users

Pros

  • I love the UX on this application it looks, feels, and performs better than Twitter itself. I love being able to manage multiple account on this platform!
  • TweetDeck is a powerful business account management tool. It shows real-time tracking, engagement. It's the best tool to increase audience reach on Twitter platform.
  • Monitor & Manage multiple accounts. Easily Schedule tweets. Simple to use & reliable. Customizable Dashboard. Free to use.
  • I really liked how easy it was too track tweets and to see the engagement stats for an entire profile.

Cons

  • This application is perfect for my social media needs!
  • TweetDeck's mobile version dashboard is not user friendly.
  • Does not support adding gifs. Layout of interface is cluttered and unintuitive.
  • I wish the user interface was easier to understand.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Buffer
Founded: 2010
United States
buffer.com

Company Information

X
Founded: 2006
United States
pro.x.com

Alternatives

Postly

Postly

Postly Technologies, Inc.

Alternatives

SocialDog

SocialDog

SocialDog,Inc.

Categories

Categories

Social Media Management Features

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Analytics Tools Features

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Marketing Features

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Management Features

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Integrations

Desktop.com
Facebook
Rambox
RiteKit
RiteTag
Shift
Workona
X (Twitter)
Dataminr
Embedery
Feedly
Latenode
LinkedIn
Maintenance Care
MeisterTask
RevCent
Style Intelligence
TrueMail
Zoho RPA

Integrations

Desktop.com
Facebook
Rambox
RiteKit
RiteTag
Shift
Workona
X (Twitter)
Dataminr
Embedery
Feedly
Latenode
LinkedIn
Maintenance Care
MeisterTask
RevCent
Style Intelligence
TrueMail
Zoho RPA
Claim Buffer and update features and information
Claim Buffer and update features and information
Claim X Pro and update features and information
Claim X Pro and update features and information