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About

BrightInfo's self-learning JARGON™ algorithm analyzes your website pages and learns your content assets. When visitors arrive to your website, JARGON™ tracks individual behavior, considers it against crowd behavior, and presents each visitor with the most relevant content from your existing content pool - all in real time, all fully automated. Most marketers are delighted when increasing their conversion rate, for instance from 5% to 6%. In this regard, BrightInfo insists on looking at the glass half-empty. More than 95% of visitors to a website – potential customers – leave without engaging. They don't find it relevant. Which is strange, since they've reached the website for a reason. Visitors arrive to your website from different channels and industries, they come with specific needs and at various stages of the buying cycle. Each of them behaves according to their own personality and attention span. It is hard to imagine that one website can fit them all.

About

Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies looking for a Campaign Management platform

Audience

B2B companies, especially those focused on account-based marketing (ABM) and enterprise sales

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 4.0 / 5
ease 4.0 / 5
features 3.0 / 5
design 4.0 / 5
support 4.0 / 5

Pros & Cons from Real Users

Pros

  • You can target specific companies (accounts) across channels, not just broad demographics making every ad dollar count. Their real-time intent data is it spots accounts actively researching your keywords right now, so you can launch campaigns at the exact moment of interest. To unified analytics it connects ad spend to pipeline revenue not just clicks, so you can prove ROI to leadership. Now It helps you stop wasting time on unqualified accounts by scoring fit and intent together to letting you focus only on accounts that are both ideal and actively buying.

Cons

  • Its AI attribution is notoriously hard to explain to your boss. It often claims credit for pipeline that Salesforce says came from other channels leading to endless internal debate. Because it bombards the same target accounts across web, email and social, prospects often get creeped out by seeing your ads following them everywhere. To strict data requirements is It only works well if your CRM data is spotless. Garbage in is equal to garbage out and cleaning your data first is a massive and unpaid project.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

BrightInfo
Founded: 2010
Israel
www.brightinfo.com

Company Information

Demandbase
Founded: 2006
United States
demandbase.com

Alternatives

Innovation Cloud

Innovation Cloud

Innovation Cloud SARL

Alternatives

ZoomInfo Sales

ZoomInfo Sales

ZoomInfo
Terminus

Terminus

Terminus Software
OneSpot

OneSpot

IgniteTech
D&B Rev.Up ABX

D&B Rev.Up ABX

Dun & Bradstreet

Categories

Categories

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Content Management Features

Audio Content
Customizable Templates
Document Indexing
E-forms
Full Text Search
Image Editor
SEO Management
Text Editor
Version Control
Video Content
Website Management

Content Marketing Features

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Customer Engagement Features

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Account Based Marketing Features

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Buyer Intent Features

B2B Lead Generation
Channel Attribution
Competitor Analysis
Content Marketing
CRM Integration
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Integrations

Adobe Marketo Engage
Caugia
Causal
CelerData Cloud
Docket
Drift
GTM OS
HubSpot CRM
HubSpot Customer Platform
Hushly
InboxCRM by AppEQ
Lift AI
Partnered
Qualified
Salesforce Marketing Cloud Account Engagement
SmallWorld
Truto
VWO Testing
WordPress
ZoomInfo GTM Studio

Integrations

Adobe Marketo Engage
Caugia
Causal
CelerData Cloud
Docket
Drift
GTM OS
HubSpot CRM
HubSpot Customer Platform
Hushly
InboxCRM by AppEQ
Lift AI
Partnered
Qualified
Salesforce Marketing Cloud Account Engagement
SmallWorld
Truto
VWO Testing
WordPress
ZoomInfo GTM Studio
Claim BrightInfo and update features and information
Claim BrightInfo and update features and information
Claim Demandbase and update features and information
Claim Demandbase and update features and information