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About

Brandwatch is a leading Consumer Intelligence and Social Media Management solution that empowers over 5,000 of the world's most admired companies to understand and engage with customers at the speed of social. Its Consumer Intelligence solution offers AI-enriched data from over 100m social and online sources helping data-driven organizations better understand how consumers feel about their brands, products and industry trends and topics. Within its Social Media Management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. With Brandwatch, marketers and companies can deliver more personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features a highly intuitive and collaborative UI and is complemented by the best support team in the business.

About

Sotrender is an analytics and reporting tool that helps marketers understand and drive their social media performance and make data-driven decisions about their strategies. Marketers use Sotrender to compile data from their Facebook, Instagram, TikTok, and LinkedIn accounts all in one place. That way, they're able to quickly analyze their social media performance, get to know their audience better, and generate one-time or recurring reports. Thanks to AI-fuelled solutions and reliable data, analyzing & reporting social media results can be quick and efficient. As benchmarking is also essential in data-driven marketing, Sotrender makes it easy to track competitors’ social KPIs - both organic and paid. With Sotrender's AI-driven Meta Ads Optimization, marketers are able to improve their social media ads performance without increasing budget.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Medium-sized to enterprise companies across a broad array of industries. Key industries include agencies, retail, CPG, education, financial services, healthcare, travel, and technology.

Audience

Companies that rely on a strong social media and overall online presence, marketing/PR agencies

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

Flexible packages tailored to your needs.
Free Version
Free Trial

Pricing

$72 a month with 5 profiles
The Essential package gives 3 users access to the application. Users can analyze up to 5 profiles and get:
- 90 days of historical data,
- PDF, PPTX, XLS reports,
- Sotrender Ads module.

Our most popular package, the Expert package, includes:
- One year of historical data,
- Communication strategy analysis,
- Scheduled reports,
- Meta Ads Optimization,
- 30 profiles available for analysis by an unlimited number of users.

For more detailed information about our packages, visit our pricing page.
Free Version
Free Trial

Reviews/Ratings

Overall 4.0 / 5
ease 4.7 / 5
features 5.0 / 5
design 5.0 / 5
support 4.7 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Pros from Real Users

Pros

  • Brandwatch provides a single platform that combines social media marketing & user engagement. It additionally offers automated post publishing functionality to streamline your workflow, making your job easier. From a user perspective, managing the platform is highly intuitive & user-friendly.
  • #1- It gives one platform for social media marketing with user engagement. #2- It also offers you automated post publishing to make your job easy. #3- In the usages point of view, it's very easy to manage.
  • Super good layout and structure of the user interface which was nice. Works well and does what you'd need.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Brandwatch
Founded: 2007
United Kingdom
www.brandwatch.com

Company Information

Sotrender
Founded: 2010
Poland
sotrender.com

Alternatives

Alternatives

Iconosquare

Iconosquare

Tripnity
Imatag

Imatag

IMATAG
MavSocial

MavSocial

Maventus Group
Meltwater

Meltwater

Meltwater Group

Categories

Categories

Social Media Analytics Tools Features

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Marketing Features

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Audience Intelligence Features

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Brand Management Features

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Brand Protection Features

Case Management
Domain Monitoring
Investigation Management
Marketplace Monitoring
Mobile App Monitoring
Paid Search Monitoring
Prioritization
Social Media Monitoring

Content Marketing Features

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Media Monitoring Features

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Reputation Management Features

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

Social CRM Features

Calendar/Reminder System
Customer Support
Email Marketing
Lead Capture
Lead Nurturing
Live Chat
Marketing Automation Integration
Multi-Channel Social Integration
Social Media Monitoring
Task Management

Social Media Advertising Features

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Management Features

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Monitoring Features

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Social Media Analytics Tools Features

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Marketing Features

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Reporting Features

Customizable Dashboard
Data Source Connectors
Drag & Drop
Drill Down
Email Reports
Financial Reports
Forecasting
Marketing Reports
OLAP
Report Export
Sales Reports
Scheduled / Automated Reports

Integrations

Facebook
Instagram
LinkedIn
X (Twitter)
ChannelMix
CloudNuro
Conversus.AI
Creatio
Data Virtuality
Desktop.com
Neurons Predict
Reddit
Rivery
Salesforce
Salesforce Agentforce Service
Sociuu
StoryStream
Studio Creatio
YouTube
Zendesk

Integrations

Facebook
Instagram
LinkedIn
X (Twitter)
ChannelMix
CloudNuro
Conversus.AI
Creatio
Data Virtuality
Desktop.com
Neurons Predict
Reddit
Rivery
Salesforce
Salesforce Agentforce Service
Sociuu
StoryStream
Studio Creatio
YouTube
Zendesk
Claim Sotrender and update features and information
Claim Sotrender and update features and information