TrueTargetingInfillion
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Related Products
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About
Brandify is a people-based programmatic advertising platform built around verified consumer identities, not IP addresses or device clusters. Instead of starting with a tactic like geofencing or CTV and guessing who might see the ads, Brandify defines the exact target audience upfront using a proprietary identity-based database of real individuals and households.
Campaigns are delivered across Connected TV (CTV), display, video, mobile, and social channels with visitor-level attribution and optional contact reveal capabilities. Advertisers can target competitor visitors, affluent neighborhoods, homeowner segments, and custom audience profiles with measurable performance and transparent reporting.
Brandify is designed for businesses that want precision targeting, reduced ad waste, and real attribution instead of broad geographic or IP-based targeting.
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About
TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
|
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Audience
Agencies, home services companies, healthcare providers, financial services, real estate, automotive, and mid-market brands seeking identity-based audience targeting and measurable CTV/programmatic advertising performance.
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Audience
Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and VideosNo images available
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Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationBrandify
Founded: 2018
United States
brandify.io
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Company InformationInfillion
Founded: 2008
United States
infillion.com/data/truetargeting/
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Integrations
DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
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Integrations
DoubleVerify
Experian Connect
Infillion XGraph
LiveRamp
Oracle BlueKai
Semasio
TransUnion Digital Business Profile
TransUnion TruVision
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