Brandfolder vs. Macula Comparison


Brandfolder Smartsheet	Macula Kelp.Digital	+	+
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About An industry leader in Digital Asset Management software, Brandfolder delivers a platform that is as intuitive for users, as it is powerful for admins to easily store, manage, share, manipulate, and analyze assets across hundreds of formats including 8K video, documents, images, and 3D renderings. And with asset usage analytics powered by Brand Intelligence, Brandfolder provides the tools to optimize creative strategy with data-driven precision. Using proprietary AI and ML technologies, Brand Intelligence shows you who is using your assets, where they’re being used, and what your highest-performing assets are. Simplify brand asset distribution by sharing an asset, a collection of assets, or even your entire Brandfolder with robust privacy controls and user-level permissions. Brandfolder is trusted by some of the world's strongest brands, from innovative startups to Fortune 500 companies.	About Macula is a Digital Asset Manager for artists and content creators who value freedom. Macula gathers a full suite of tools for daily creative workflow under one roof: safe storage and backups, image editing and on-the-fly optimization, sharing and analytics. Unlock the hidden value of your content with Macula UniLink. Share, preview, embed anywhere on your own terms. Create stunning experiences and show off your creativity. All with a single link.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies searching for a solution to manage their digital assets and improve their operations	Audience Professional and hobbyist photographers, digital artists, visual content creators
Support Phone Support Supported 24/7 Live Support Supported Online Supported	Support Phone Support Not Supported 24/7 Live Support Not Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing Brandfolder is a built-to-scale platform, where pricing is dependent on your specific needs and use case. Free Version Not Supported Free Trial Not Supported	Pricing $0 Free for the duration of Beta version Free Version Supported Free Trial Not Supported
Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 5.0 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 4.0 / 5 design 4.0 / 5 support 5.0 / 5 Read all reviews
Pros & Cons from Real Users Pros #1- Very to assign and give power to access assets. #2- The designs and layouts are user friendly. #3- It collaborates every asset in one Brandfolder, makes it convenient for employees. Cons #1- We had an overall positive experience with it.	Pros & Cons from Real Users Pros Feels like an indie-made Dropbox adopted for actually sharing your photos & videos. I particularly enjoyed the portfolio auto-creation feature. The UI is basic but decent, but the best part it can be totally customized and integrated with your existing portfolio. A couple of things worth mentioning: - copyright info automatically embedded for your work (for people to see and bots to be warned). - you can select a license that would be automatically assigned to your works when they are published - so-called Universal Links to share and collect analytics. - and yes, ultimately built-in analytics with UTM code support. Cons The UI is not particularly polished it seems which is okay, given it's a beta. I thought my changes in a title weren't saved, but it turns out they were :D
Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported	Training Documentation Supported Webinars Not Supported Live Online Not Supported In Person Not Supported
Company Information Smartsheet Founded: 2012 United States brandfolder.com	Company Information Kelp.Digital Founded: 2021 Estonia kelp.digital/
Alternatives Adobe Experience Manager Adobe	Alternatives MediaSilo EditShare
Air Air.inc	PhotoShelter
Filecamp	censhare
Bynder	CHILI GraFx CHILI publish
Brandy Stylebase View All	Skyfish View All
Categories Brand Asset Management (BAM) Supported Brand Management Supported Content Collaboration Supported Content Management Supported Creative Management Supported Digital Asset Management Supported Digital Experience Platforms (DXP) Supported Document Collaboration Supported	Categories Digital Asset Management Supported
Digital Asset Management Features Asset Categorization Supported Asset Library Supported Asset Sharing Supported Brand Control Supported Customizable Branding Supported File Conversion Supported Metadata Management Supported Mobile App Not Supported Reporting/Analytics Supported Search Within Document Supported Search/Filter Supported Version Control Supported Watermarking Supported Workflow Management Supported Show More Features Brand Management Features Approval Process Control Supported Artwork Management Supported Asset Management Supported Change Management Supported Fulfillment Distribution Not Supported Project Management Supported	Digital Asset Management Features Asset Categorization Supported Asset Library Supported Asset Sharing Supported Brand Control Not Supported Customizable Branding Not Supported File Conversion Not Supported Metadata Management Supported Mobile App Not Supported Reporting/Analytics Supported Search Within Document Not Supported Search/Filter Not Supported Version Control Not Supported Watermarking Not Supported Workflow Management Not Supported
Integrations Adobe InDesign Supported Adobe Marketo Engage Supported Causal Supported Google Analytics Supported Highspot Supported HubSpot Marketing Hub Supported IBM Cloud Supported Jira Supported KatanaPIM Supported Knak Supported LilYPad Supported Microsoft Entra ID Supported Mobile Locker Supported Okta Supported OneLogin Supported Shopify Supported Showpad Coach Supported Stackreaction Supported Wrike Supported Zoho Directory Supported Show More Integrations View All 41 Integrations	Integrations Adobe InDesign Not Supported Adobe Marketo Engage Not Supported Causal Not Supported Google Analytics Not Supported Highspot Not Supported HubSpot Marketing Hub Not Supported IBM Cloud Not Supported Jira Not Supported KatanaPIM Not Supported Knak Not Supported LilYPad Not Supported Microsoft Entra ID Not Supported Mobile Locker Not Supported Okta Not Supported OneLogin Not Supported Shopify Not Supported Showpad Coach Not Supported Stackreaction Not Supported Wrike Not Supported Zoho Directory Not Supported Show More Integrations
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