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About
Brainsight is an AI-powered predictive attention and eye-tracking platform that helps users understand how visual content will be seen and processed in the critical first moments after exposure, so teams can optimize designs before they go live. You upload an image, video, or URL, and Brainsight instantly produces predictive eye-tracking heatmaps, gaze plots, peekthroughs, and benchmarked metrics such as Attention Score and Clarity Score to show where viewer attention is likely to land and how visually clear key elements are, eliminating guesswork and reducing reliance on costly live user testing. It supports analysis of images, videos, scrolling UX, social and display ads, and YouTube thumbnails, and includes AI-powered insights that highlight overlooked areas and suggest improvements for key messaging, CTAs, and branding. Brand analytics extend predictive attention with AI-driven logo and text tracking to quantify brand visibility and attention over time in video content.
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About
Use our smartphone eye tracking technology to measure how participants distribute attention when interacting with your digital product, packaging, campaign or brand. Learn about users' behavior by reviewing video replays, heatmaps, clicks, test duration and task completion. Learn about the elements that draw attention and that really matter. Users and consumers can take part in your test using their smartphones in their natural environment. Get reliable data and conduct your remote studies with confidence. Save up to 80% of time and 70% of total investment compared to in-lab testing with the same quality and value. Review and analyze the results instantly on Oculid's platform. Analyse and compare the results between test participants and tasks and create charts based on your selected metrics such as Taps and fixations. See the results from the moment each test participant completes and uploads their results.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Marketing, UX, advertising, and creative teams that need AI-driven predictive attention insights to pre-test and optimize visual content before launch
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Audience
Smartphone eye tracking solution that helps companies with UX and market research
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
€199 per month
Free Version
Free Trial
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Pricing
€100 per test
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationBrainsight
Founded: 2022
Netherlands
www.brainsight.app/
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Company InformationOculid
Founded: 2018
Germany
www.oculid.com
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Categories |
Categories |
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Integrations
YouTube
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