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About

BlueConic, the world’s leading customer data platform, liberates marketers’ first-party data from all the disparate systems in which it exists, and makes it accessible wherever and whenever it is required for marketing. More than 300 brands, including Hearst, Moen, T-Mobile, ING, America’s Test Kitchen, and Franklin Sports, leverage BlueConic to unify their first-party customer data into persistent, person-level profiles, and then activate it across their marketing ecosystem. Founded in 2010, the company is headquartered in Boston, with offices in Europe. Move as quickly as your customers with direct access to a single customer view deliberately designed for real-time, cross-channel customer engagement. Bridge the gap between insights and activation to deliver relevant and timely experiences across all channels and lifecycle stages. Create highly valuable advertising and/or data and digital products based on your company’s unique first-party data.

About

Matchbook is an identity augmentation tool that helps advertisers and marketers match first-party data to new digital signals to enhance cross-device reach, retargeting, and online-offline attribution capabilities, unlocking omnichannel marketing by connecting fragmented data across channels. It uses billions of aggregated, consented, and device-derived location, IP, and MAID (Mobile Advertising ID) signals to build highly accurate identifier databases that let users match physical location to IP, IP to MAID, and MAID to IP, and link other spatial indices like postal codes or geohashes to IP addresses. Matchbook supports use cases including connected TV (CTV/OTT) targeting, true cross-software targeting and retargeting, account-based marketing, campaign performance measurement, identity graph augmentation, and audience extension by expanding data footprints beyond first-party limits. Customizable matching parameters and historical context options allow clients to tailor results.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Not Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Organizations interested in a powerful customer data platform

Audience

Advertisers and marketers who need to expand cross-device audience reach, improve targeting and measurement, and enrich identity data for omnichannel campaigns

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

BlueConic
Founded: 2010
United States
www.blueconic.com

Company Information

Matchbook
Founded: 2018
United States
www.matchbookdata.com

Alternatives

Alternatives

ONEcount

ONEcount

GCN Publishing, Inc.
UniSignIn

UniSignIn

Transfon

Categories

Categories

Customer Data Platforms (CDP) Features

Behavioral Analytics Supported
Campaign Management Not Supported
Customer Profiles Supported
Customer Segmentation Supported
Data Integration Supported
Data Matching Supported
GDPR Compliance Supported
Personalization Supported
Predictive Modeling Supported

Integrations

Adobe Audience Manager Supported
Campaign Monitor Supported
Decibel Supported
Facebook Supported
FullContact Supported
HubSpot CRM Supported
Lotame Supported
Mailchimp Supported
Microsoft Dynamics 365 Supported
SAP Customer Data Cloud Supported
Salesforce Agentforce Commerce Supported
Salesforce Agentforce Marketing Supported
Salesforce Marketing Cloud Account Engagement Supported
SendGrid Supported
Signal Supported
Slack Supported
TaikaTilaus Supported
Usabilla Supported
XperienCentral Supported

Integrations

Adobe Audience Manager Not Supported
Campaign Monitor Not Supported
Decibel Not Supported
Facebook Not Supported
FullContact Not Supported
HubSpot CRM Not Supported
Lotame Not Supported
Mailchimp Not Supported
Microsoft Dynamics 365 Not Supported
SAP Customer Data Cloud Not Supported
Salesforce Agentforce Commerce Not Supported
Salesforce Agentforce Marketing Not Supported
Salesforce Marketing Cloud Account Engagement Not Supported
SendGrid Not Supported
Signal Not Supported
Slack Not Supported
TaikaTilaus Not Supported
Usabilla Not Supported
XperienCentral Not Supported
Claim BlueConic and update features and information
Claim BlueConic and update features and information
Claim Matchbook and update features and information
Claim Matchbook and update features and information