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About

Bïrch helps performance marketing teams automate ad campaigns running on Meta, Google, Snapchat, and TikTok. A deterministic rules engine handles the repetitive work — pausing, scaling, budget shifts — on conditions you define, with every rule readable before and after it runs. Birch AI reads across your connected accounts, flags gaps and growth opportunities, and proposes changes for you to approve. Birch MCP lets you pull your automation data into the AI tool you already use. Stage turns creative sitting in Google Drive into ads ready for review on Meta, cutting out manual re-uploads for high-volume testing. Built for in-house teams running high ad spend across many accounts and agencies managing several client accounts, with enterprise-grade scalability and real people behind support. Core advantages: AI-driven optimization insights, cross-platform enterprise-grade automations, cross-platform compatibility.

About

Influ2 is a contact-level ABM platform built around a simple reality: people make decisions, not accounts. Traditional ABM tools aggregate data at the account level, leaving go-to-market teams guessing who is actually engaged. Influ2 removes that blind spot by enabling teams to target, engage, and measure impact at the individual buyer level across the entire buying journey. Use CRM data such as sales activity and pipeline stages to define exactly who to reach. Deliver ads to named decision-makers across LinkedIn, Facebook, Instagram, Google, Bing, Amazon, and more, and see precisely who viewed or engaged with each message, without relying on cookies or form fills. Influ2 also surfaces contact-level intent from search, content, social, and ad engagement, and connects those signals to sales workflows. Instead of vague attribution, reporting shows how individual engagement influences pipeline, conversion rates, and revenue, keeping Marketing and Sales aligned.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Brands and marketing agencies using Meta, Google, TikTok and Snapchat Ads for advertising as well as the brands actively growing their Facebook and Instagram communities via boosted posts.

Audience

B2B marketers aiming to reach specific decision-makers from enterprise and medium-sized companies.

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$99.00 per month
Standard plans range from $99 to $1799 per month. Annual plans come with a discount. Custom plans are offered for enterprise.
Free Version Not Supported
Free Trial Supported

Pricing

Our pricing is based on the number of people targeted by a client.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 5.0 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • Easy to use and set up custom reports for ad accounts and other details that's important to constantly monitor.

Cons

  • Took a little learning on the best way to set it up but it works great now.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Supported

Company Information

Bïrch
Founded: 2016
United States
bir.ch/

Company Information

Influ2
Founded: 2017
United States
www.influ2.com

Alternatives

Alternatives

ADXL AI

ADXL AI

ADXL

Categories

Categories

Social Media Advertising Features

Ad Buying Not Supported
Ad Creation Supported
Bulk Advertising Supported
Campaign Management Supported
Collaboration Tools Supported
Comment / Reply Moderation Not Supported
Digital Asset Management Not Supported
Reporting / Analytics Supported
Retargeting Supported
Roles / Permissions Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Supported
Contact Management Not Supported
Content Management Not Supported
Conversion Tracking Supported
Customer Targeting Supported
Keyword Filtering Not Supported
Multi-Account Management Supported
Post Scheduling Supported

Social Media Marketing Features

Analytics Supported
Automated Publishing Not Supported
Contact Management Supported
Content Management Not Supported
Conversion Tracking Not Supported
Customer Targeting Supported
Keyword Filtering Not Supported
Multi-Account Management Supported
Post Scheduling Not Supported

Account Based Marketing Features

Analytics Supported
Campaign Personalization Supported
Customer Segmentation Supported
Engagement Monitoring Supported
Lead Nurturing Supported
Lead Scoring Supported
Progress Tracking Supported
Prospecting Tools Supported
Target Account Identification Supported

Lead Generation Features

Contact Discovery Supported
Contact Import/Export Supported
Lead Capture Supported
Lead Database Integration Supported
Lead Nurturing Supported
Lead Scoring Supported
Lead Segmentation Supported
Pipeline Management Not Supported
Prospecting Tools Supported
Visitor Identification Supported

Lead Nurturing Features

A/B Testing Not Supported
Campaign Management Supported
Drip Campaigns Not Supported
Lead Capture Supported
Lead Notifications Supported
Lead Scoring Supported
Lead Segmentation Supported
Performance Metrics Supported
Personalization Supported
Pipeline Management Not Supported

Personalization Features

A/B Testing Not Supported
Abandoned Cart Saver Not Supported
Account Based Marketing Supported
Behavioral Targeting Supported
Campaign Segmentation Supported
Content Analytics Not Supported
Contextual Targeting Supported
Customer Profiles Supported
Experience Management Supported
Recommendation Engine Not Supported
Website Personalization Supported

Integrations

Adobe Marketo Engage Not Supported
AppsFlyer Supported
Facebook Supported
Facebook Ads Supported
Google Ads Supported
Google Sheets Supported
HubSpot CRM Not Supported
HubSpot Customer Platform Not Supported
Instagram Ads Supported
Outreach Not Supported
Pipedrive Not Supported
Salesforce Not Supported
Salesforce Marketing Cloud Account Engagement Not Supported
Slack Supported
Snapchat Supported
Tapistro Not Supported
TikTok Supported
TikTok Ads Supported
Wicked Reports Supported
Zoho CRM Not Supported

Integrations

Adobe Marketo Engage Supported
AppsFlyer Not Supported
Facebook Not Supported
Facebook Ads Not Supported
Google Ads Not Supported
Google Sheets Not Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
Instagram Ads Not Supported
Outreach Supported
Pipedrive Supported
Salesforce Supported
Salesforce Marketing Cloud Account Engagement Supported
Slack Not Supported
Snapchat Not Supported
Tapistro Supported
TikTok Not Supported
TikTok Ads Not Supported
Wicked Reports Not Supported
Zoho CRM Supported
Claim Bïrch and update features and information
Claim Bïrch and update features and information
Claim Influ2 and update features and information
Claim Influ2 and update features and information