RobynMeta
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Related Products
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About
At the heart of our innovation is in-data computing, a technology designed to process large amounts of data efficiently. Our flagship product, BigObject, embodies this core technology; it’s a time series database developed with the goal of high-speed storage and handling of massive data. With our core technology of in-data computing, we launched BigObject, which can quickly and continuously handle non-stop and all aspects of data streams. BigObject is a time series database developed with the goal of high-speed storage and analysis of massive data. It boasts excellent performance and powerful complex query capabilities. Extending the relational data structure to a time-series model structure, it utilizes in-data computing to optimize the database’s performance. Our core technology is an abstract model in which all data is kept in an infinite and persistent memory space for both storage and computing.
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About
Robyn is an open source, experimental Marketing Mix Modeling (MMM) package developed by Meta’s Marketing Science team. It’s designed to help advertisers and analysts build rigorous, data-driven models that quantify how different marketing channels contribute to business outcomes (like sales, conversions, or other KPIs) in a privacy-safe, aggregated way. Rather than relying on user-level tracking, Robyn analyzes historical time-series data, combining marketing spend or reach data (ads, promotions, organic efforts, etc.) with outcome metrics, to estimate incremental impact, saturation effects, and carry-over (adstock) dynamics. Under the hood, Robyn blends classical statistical methods with modern machine learning and optimization; it uses ridge regression (to regularize against multicollinearity in many-channel models), time-series decomposition to isolate trend and seasonality, and a multi-objective evolutionary algorithm.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Professionals in search of a solution to optimize their databases' performance
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Audience
Marketing teams, data scientists, and analysts interested in a solution to measure real incremental impact, attribute performance across channels, and optimize budget allocation in a transparent, privacy-compliant way
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
Free
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationBigObject
Founded: 2014
China
bigobject.io/
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Company InformationMeta
Founded: 2004
United States
facebookexperimental.github.io/Robyn/
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
Facebook
Facebook Ads
Instagram Ads
Meta Pixel
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