Prism by Calibrated Intelligence

Prism by Calibrated Intelligence

Calibrated Intelligence
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About

Bidhelm is a cloud-based AI platform for managing Google Ads campaigns. It analyzes campaign performance and can automate bids, budgets, keyword and search-term management, ad creation, and reporting. Users can ask questions and issue instructions through chat, review recommendations and drafts, and configure which kinds of changes require approval or may run automatically. It can create and host campaign landing pages with lead forms, and connect to Google Merchant Center for Shopping and Performance Max optimization on eligible plans. Bidhelm is intended for businesses and agencies managing their own or clients’ Google Ads accounts. Plans vary in supported account and user counts, reporting, and monthly AI-work allowances; each has a monthly base fee plus 3% of managed ad spend, with agency pricing set by contract. The interface also provides account analysis, an audit history, and plain-language explanations of campaign actions.

About

Prism is an explainable AI platform for Amazon PPC optimization that shows sellers and agencies exactly WHY every recommendation is made, not just what to change. Unlike black-box tools, Prism provides plain-English reasoning with statistical significance testing for every bid adjustment and budget recommendation. Key capabilities: • Dual AI agents for 24/7 automated optimization and weekly strategic insights • 8-step guided workflow transforms 10+ hours of manual bid management into 15-minute reviews • Real-time anomaly detection catches spend spikes and conversion drops within ~1 hour • 24-hour undo on all changes with built-in safety nets to prevent over-optimization • Identifies 9 strategic opportunity types including anchor keywords, dayparting, and budget rules Built by AWS alumni with deep Amazon ecosystem expertise. Flat monthly pricing ($29-$449/month) with no percentage-of-spend fees, your costs stay predictable as you scale. Enterprise-grade security.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Companies of any size that want their marketing run for them, from founders with no marketing team to large companies that need more output without more headcount.

Audience

Amazon sellers managing $500–$100K+/month in ad spend seeking profitable scaling without hiring, PPC managers and specialists juggling 5+ accounts who need automation and workflow consistency, Amazon advertising agencies serving multiple clients who need to explain optimization decisions to stakeholders, e-commerce brands and private label sellers tired of black-box tools and unpredictable percentage-based pricing, marketing teams requiring transparency and audit trails for advertising spend decisions

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Not Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

$79/month
Starter: $79 per month plus 3% of managed Google Ads spend; includes 1 ad account and 1 seat. Growth: $199 per month plus 3%; includes 3 ad accounts and 3 seats. Both plans offer a 14-day trial; a card is required to start. Agency pricing is set by contract.
Free Version Not Supported
Free Trial Supported

Pricing

$29/user/month
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Not Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Bidhelm
Founded: 2026
United States
bidhelm.com

Company Information

Calibrated Intelligence
Founded: 2026
United States
calibratedintelligence.com

Alternatives

No Alternatives

Alternatives

PlugCMO

PlugCMO

Tyke Technologies

Categories

Ad Management Supported
AI Advertising Supported
PPC Supported

Categories

Ad Optimization Supported
AI Advertising Supported
PPC Supported

Integrations

Amazon Not Supported
Google Ads Supported
Google Merchant Center Supported

Integrations

Amazon Supported
Google Ads Not Supported
Google Merchant Center Not Supported
Claim Bidhelm and update features and information
Claim Bidhelm and update features and information
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Claim Prism by Calibrated Intelligence and update features and information