Prism by Calibrated IntelligenceCalibrated Intelligence
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Related Products
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About
Bidhelm is a cloud-based AI platform for managing Google Ads campaigns. It analyzes campaign performance and can automate bids, budgets, keyword and search-term management, ad creation, and reporting. Users can ask questions and issue instructions through chat, review recommendations and drafts, and configure which kinds of changes require approval or may run automatically. It can create and host campaign landing pages with lead forms, and connect to Google Merchant Center for Shopping and Performance Max optimization on eligible plans. Bidhelm is intended for businesses and agencies managing their own or clients’ Google Ads accounts. Plans vary in supported account and user counts, reporting, and monthly AI-work allowances; each has a monthly base fee plus 3% of managed ad spend, with agency pricing set by contract. The interface also provides account analysis, an audit history, and plain-language explanations of campaign actions.
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About
Prism is an explainable AI platform for Amazon PPC optimization that shows sellers and agencies exactly WHY every recommendation is made, not just what to change. Unlike black-box tools, Prism provides plain-English reasoning with statistical significance testing for every bid adjustment and budget recommendation.
Key capabilities:
• Dual AI agents for 24/7 automated optimization and weekly strategic insights
• 8-step guided workflow transforms 10+ hours of manual bid management into 15-minute reviews
• Real-time anomaly detection catches spend spikes and conversion drops within ~1 hour
• 24-hour undo on all changes with built-in safety nets to prevent over-optimization
• Identifies 9 strategic opportunity types including anchor keywords, dayparting, and budget rules
Built by AWS alumni with deep Amazon ecosystem expertise. Flat monthly pricing ($29-$449/month) with no percentage-of-spend fees, your costs stay predictable as you scale. Enterprise-grade security.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Companies of any size that want their marketing run for them, from founders with no marketing team to large companies that need more output without more headcount.
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Audience
Amazon sellers managing $500–$100K+/month in ad spend seeking profitable scaling without hiring, PPC managers and specialists juggling 5+ accounts who need automation and workflow consistency, Amazon advertising agencies serving multiple clients who need to explain optimization decisions to stakeholders, e-commerce brands and private label sellers tired of black-box tools and unpredictable percentage-based pricing, marketing teams requiring transparency and audit trails for advertising spend decisions
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Not Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and VideosNo images available
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Pricing
$79/month
Starter: $79 per month plus 3% of managed Google Ads spend; includes 1 ad account and 1 seat. Growth: $199 per month plus 3%; includes 3 ad accounts and 3 seats. Both plans offer a 14-day trial; a card is required to start. Agency pricing is set by contract.
Free Version
Not Supported
Free Trial
Supported
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Pricing
$29/user/month
Free Version
Not Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Company InformationBidhelm
Founded: 2026
United States
bidhelm.com
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Company InformationCalibrated Intelligence
Founded: 2026
United States
calibratedintelligence.com
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AlternativesNo Alternatives
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Alternatives |
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Categories |
Categories |
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Integrations
Amazon
Not Supported
Google Ads
Supported
Google Merchant Center
Supported
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Integrations
Amazon
Supported
Google Ads
Not Supported
Google Merchant Center
Not Supported
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