Creative|SparkIpsos
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Related Products
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About
Bastody is an ad testing platform that helps market research agencies and brands evaluate advertising in realistic, in-context environments before launch. Users can create ready-to-use or tailored mockups across social media, video, CTV, websites, apps, e-commerce and out-of-home formats. Each mockup is delivered as a link and integrates with existing survey platforms, allowing research teams to keep their current methodology and workflow. Bastody captures respondent-level behavioral metrics, including attention and engagement, alongside survey responses. The platform supports managed and self-service workflows, reusable templates and custom environments, with optional integrations for eye tracking and facial coding. Teams can compare creatives, formats and placements, identify stronger-performing concepts and make evidence-based decisions before committing campaign spend.
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About
Ipsos works with the world’s leading brands and creative agencies throughout the creative development journey to develop, evaluate and optimize effective creative to grow strong brands. Creative|Spark is a Creative Assessment solution that fuels the creative process by helping advertisers and agencies to quickly learn, evaluate and optimize creative, to power brand growth. Now available in Argentina, Australia, Brazil, Canada, Denmark, France, Germany, Italy, Japan, Mexico, Poland, Russia, South Africa, South Korea, Spain, Sweden, United Kingdom and United States, and coming soon, additional deployment in more markets. Creative|Spark helps to evaluate the power of your creative to capture and retain Branded Attention and influence short and long term brand effects, by measuring a unique combination of thoughts, residual feelings and immediate emotions, underpinned by sales validated metrics. Action-based reporting is available in as little as 24 hours.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Market research agencies, consumer insights teams, brands and advertising professionals that test ads in realistic environments before launch.
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Audience
Leading brands and creative agencies in need of a creative assessment solution to quickly learn, evaluate and optimize creative
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and VideosNo images available
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Screenshots and Videos |
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PricingPricing is tailored to the project scope, required environments and service level. Contact Bastody for a custom quote.
Free Version
Free Trial
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Pricing
$5,900
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationBastody
Founded: 2022
Poland
www.bastody.com
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Company InformationIpsos
Founded: 1975
France
www.ipsos.digital/creative-spark
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Categories |
Categories |
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Market Research Features
Benchmarking
Compensation Management
Data Management
Email / Online
Face-to-Face
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis
Survey Management
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Integrations
No info available.
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Integrations
No info available.
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