B2B.IQ

B2B.IQ

B2B Media Group
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About

B2B.IQ is an in-house account engagement platform developed by B2B Media Group, offering marketing and revenue teams comprehensive data, account engagement, and buyer signals to enhance display and lead generation campaigns. The platform provides access to a global database of over 100 million verified B2B decision-makers, enriched with first-party firmographic data, intent data, and more than 112 million monthly account behavior signals. Users can monitor campaign progression, account insights, and buying signals through a customizable, user-friendly dashboard, or opt for regular insights from a dedicated campaign manager. B2B.IQ's AI-enabled priority index ranks accounts based on intent topic consumption and engagement activity, highlighting high-priority accounts for sales engagement. The platform also offers detailed account intelligence, revealing installed technologies, intent topics, and engagement frequencies to deepen understanding of each account.

About

Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Marketing and sales professionals seeking to enhance their account-based strategies through data-driven insights and AI-powered engagement tools

Audience

B2B companies, especially those focused on account-based marketing (ABM) and enterprise sales

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 4.0 / 5
ease 4.0 / 5
features 3.0 / 5
design 4.0 / 5
support 4.0 / 5

Pros & Cons from Real Users

Pros

  • You can target specific companies (accounts) across channels, not just broad demographics making every ad dollar count. Their real-time intent data is it spots accounts actively researching your keywords right now, so you can launch campaigns at the exact moment of interest. To unified analytics it connects ad spend to pipeline revenue not just clicks, so you can prove ROI to leadership. Now It helps you stop wasting time on unqualified accounts by scoring fit and intent together to letting you focus only on accounts that are both ideal and actively buying.

Cons

  • Its AI attribution is notoriously hard to explain to your boss. It often claims credit for pipeline that Salesforce says came from other channels leading to endless internal debate. Because it bombards the same target accounts across web, email and social, prospects often get creeped out by seeing your ads following them everywhere. To strict data requirements is It only works well if your CRM data is spotless. Garbage in is equal to garbage out and cleaning your data first is a massive and unpaid project.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

B2B Media Group
Founded: 2011
United Kingdom
www.b2bmg.com/en/b2biqplatform

Company Information

Demandbase
Founded: 2006
United States
demandbase.com

Alternatives

Alternatives

Intelligent ABM

Intelligent ABM

Spiceworks Ziff Davis
Metadata.io

Metadata.io

Metadata

Categories

Categories

Account Based Marketing Features

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Buyer Intent Features

B2B Lead Generation
Channel Attribution
Competitor Analysis
Content Marketing
CRM Integration
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

Integrations

Causal
Champify
Contentsquare
Convert Experiences
Docket
Dreamdata.io
Drift
Gatheround
Hushly
InboxCRM by AppEQ
Ion
Lift AI
Octane11
Optimizely One
Oracle Maxymiser
Partnered
Qualified
SmallWorld
Tapistro
ZoomInfo GTM Studio

Integrations

Causal
Champify
Contentsquare
Convert Experiences
Docket
Dreamdata.io
Drift
Gatheround
Hushly
InboxCRM by AppEQ
Ion
Lift AI
Octane11
Optimizely One
Oracle Maxymiser
Partnered
Qualified
SmallWorld
Tapistro
ZoomInfo GTM Studio
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