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About

Identity resolution is the process of matching identifiers across all devices and touchpoints to a single, unified, persistent profile. In our highly digitized world, the inability to identify and contextually interact with consumers across channels is a top issue facing organizations. Today, the vast majority of online visitors do not log in, purchase, or authenticate themselves creating lost opportunities with an engaged consumer. The goal is to develop a holistic view of the customer, the digital identifiers they use, and their interactions with the brand, into an opportunity for exceptional customer experience. This becomes even more urgent as marketers prepare for the planned deprecation of the third-party cookie. We developed a unique and highly authoritative identity graph that is purely deterministic and at scale. The aim of our work is to enable firms to identify and contextually interact with audiences across channels and devices at scale.

About

Upstack Data is the #1 Most Reliable Ad Tracking Software For Shopify — a server-side tracking and identity resolution platform for brands running Meta, Google, and TikTok ads. It captures visitor and conversion events server-side rather than in the browser, reducing the data loss caused by ad blockers, iOS privacy restrictions, and cookie expiration. By resolving visitor identity across devices and sessions, Upstack enriches the data sent to ad platforms and Klaviyo — improving attribution accuracy, lowering customer acquisition costs, and recovering revenue from abandonment flows. Core capabilities: server-side Conversion API, cross-device identity resolution, multi-touch attribution, and Klaviyo abandonment recovery. Built for Shopify brands · Plans from $149/mo · 10-day free trial · 60-day money-back guarantee.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

B2C and B2B companies requiring a platform to innovate and drive their omnichannel businesses

Audience

Shopify brands, DTC brands, ECommerce owners, and B2B

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

No images available

Pricing

No information available.
Free Version
Free Trial

Pricing

$149/month
Upstack Data Pricing

Server-side tracking, cross-device identity resolution, and multi-touch attribution — all included in every plan. Plans start at $149/mo. 10-day free trial, no contracts, cancel anytime.

Starter — $149/mo — up to 500 orders/month
Scale — $399/mo — up to 2,000 orders/month
Growth — $699/mo — up to 10,000 orders/month
Elite — $1,699/mo — up to 30,000 orders/month
Enterprise — Custom — 30,000+ orders/month

Every plan includes server-side tracking + Conversion API, cross-device identity resolution, and multi-touch attribution. Higher tiers add profit & loss reporting, channel attribution, dedicated support, and custom integrations.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Audience Acuity
Founded: 2015
United States
audienceacuity.com

Company Information

Upstack Data
Founded: 2022
United States
www.upstackdata.com

Alternatives

Alternatives

MarketingConnect

MarketingConnect

Experian Marketing Services

Categories

Categories

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Integrations

Bing
Facebook Ads
Google Ads
Google Tag Manager
Klaviyo
Omnisend
Pinterest Ads
Shopify
Snapchat Ads
TikTok Ads
WordPress

Integrations

Bing
Facebook Ads
Google Ads
Google Tag Manager
Klaviyo
Omnisend
Pinterest Ads
Shopify
Snapchat Ads
TikTok Ads
WordPress
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Claim Audience Acuity and update features and information
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