Segment

Segment

Twilio
+
+

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About

Ascent360 is a customer database platform that seamlessly integrates multiple data sources to create a comprehensive 360 degree view of your customer, allowing you to create and execute highly targeted marketing campaigns. With an intuitive drag and drop segmentation tool, our software puts the power back in the hands of the marketer enabling list creation and campaign deployment in a matter of minutes. Our software integrates with the systems you already have in place to compile your data into a single cloud based customer database. Customer analytics and predictive models such as RFM, lifetime spend, and customer/prospect ratio are then derived to help guide your marketing strategies. Our customer segmentation software and third party integrations makes it easy to build and execute and deliver omni-channel campaigns to your customers and prospects.

About

Twilio Segment’s Customer Data Platform (CDP) provides companies with the data foundation that they need to put their customers at the heart of every decision. Per IDC, it’s the #1 CDP in worldwide market share four years in a row (2019-2022). Using Twilio Segment, companies can collect, unify and route their customer data into any system where it’s needed to better understand their customers and create seamless, compelling experiences in real-time. Over 25,000 companies use Twilio Segment to make real-time decisions, accelerate growth and deliver world-class customer experiences.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Businesses searching for a powerful Campaign Management solution

Audience

Every company that needs a customer data foundation

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$120 per month
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 4.0 / 5
ease 5.0 / 5
features 4.5 / 5
design 5.0 / 5
support 4.0 / 5

Pros & Cons from Real Users

Pros

  • Intuitive UI & workflows for managing data pipelines. Prebuilt integration with hundreds of apps & platform. Consolidates customer data from diverse sources into unifies profiles.
  • Twilio Segment serves as a powerful customer data platform, allowing businesses to consolidate & manage customer data from various sources, creating unified for enhanced understanding.

Cons

  • The major con about Twilio Segment is its complex pricing plans makes it expensive to use it on a scale.
  • The pricing model may vary based on the usage & businesses need to carefully assess their data processing & storage requirements to manage cost effectively.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Ascent360
Founded: 2013
United States
ascent360.com

Company Information

Twilio
Founded: 2011
United States
segment.com

Alternatives

Alternatives

Mortar

Mortar

MortarAI
Segment

Segment

Twilio

Categories

Categories

Customer Data Platforms (CDP) Features

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Campaign Management Features

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Customer Data Platforms (CDP) Features

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Account Based Marketing Features

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Data Management Features

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Data Quality Features

Address Validation
Data Deduplication
Data Discovery
Data Profililng
Master Data Management
Match & Merge
Metadata Management

Master Data Management Features

Data Governance
Data Masking
Data Source Integrations
Hierarchy Management
Match & Merge
Metadata Management
Multi-Domain
Process Management
Relationship Mapping
Visualization

Personalization Features

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Integrations

AWS IoT SiteWise
Airfold
Aritic PinPoint
Attribution
Default
Freshsuccess
Google Analytics
GrowthSimple
Humanic
Kajabi
Kertos
LeadEagle
LiftIgniter
MineOS
Prepr
Snowflake
Split
Stigg
just words
mabl

Integrations

AWS IoT SiteWise
Airfold
Aritic PinPoint
Attribution
Default
Freshsuccess
Google Analytics
GrowthSimple
Humanic
Kajabi
Kertos
LeadEagle
LiftIgniter
MineOS
Prepr
Snowflake
Split
Stigg
just words
mabl
Claim Ascent360 and update features and information
Claim Ascent360 and update features and information
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Claim Segment and update features and information