Argus by MINTMINT
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AtomEQ Works
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Related Products
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About
Argus by MINT is a media accountability and analytics solution for marketing, procurement, and media teams. It monitors media buying performance at placement level against deal guarantees and committed volumes, and provides shared dashboards for reviewing spend and delivery. The platform provides ongoing benchmarks and cross-account analysis to help teams identify inefficient placements, compare results, reallocate budgets, and address issues while campaigns are active. It also organizes proof points and market intelligence to support pricing and negotiation workflows. MINT describes coverage across portfolios of up to five markets per year, with tailored platform access and connections to source systems. Argus is intended for organizations seeking ongoing visibility into media cost, quality, and compliance rather than relying only on post-campaign audits.
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About
Leveraging our highly sophisticated POI management protocols and hyperlocal toolset for real time targeting, EQ is proud to release GeoCohorts - the next generation privacy-forward methodology for aggregating and targeting users at scale. Whatever your target market is, Atom is here to satisfy all of your programmatic media buying needs. While hyperlocal targeting may not be a new concept, doing it accurately, at scale and deriving valuable insights for campaigns has often fallen by the wayside in favour of broad categories with uniform radii. Atom comes with a categorized, global POI list that enables users to target the exact locations they want. Whether it is a global chain or all “mom&pop” coffee shops, combining custom polygon mapping and location by location reporting, Atom enables hyperlocal marketers to reach who they want, when they want, and derive the insights they need for campaign optimization or general business learnings.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Marketing, procurement, and media teams at advertisers seeking visibility and accountability for media investments.
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Audience
Organizations searching for a next-generation geospatial DSP solution for a privacy-forward, identity-free future
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Support
Phone Support
Not Supported
24/7 Live Support
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Online
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Support
Phone Support
Supported
24/7 Live Support
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Online
Supported
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API
Offers API
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API
Offers API
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Screenshots and VideosNo images available
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Pricing
$198K
$198,000 for full portfolio coverage across up to five markets per year.
Free Version
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Free Trial
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationMINT
Founded: 2014
Italy
www.mint.ai/argus-by-mint
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Company InformationEQ Works
Founded: 1994
Canada
www.eqworks.com/platforms/atom/
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Integrations
MINT
Not Supported
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