Audience
Organizations searching for a next-generation geospatial DSP solution for a privacy-forward, identity-free future
About Atom
Leveraging our highly sophisticated POI management protocols and hyperlocal toolset for real time targeting, EQ is proud to release GeoCohorts - the next generation privacy-forward methodology for aggregating and targeting users at scale. Whatever your target market is, Atom is here to satisfy all of your programmatic media buying needs. While hyperlocal targeting may not be a new concept, doing it accurately, at scale and deriving valuable insights for campaigns has often fallen by the wayside in favour of broad categories with uniform radii. Atom comes with a categorized, global POI list that enables users to target the exact locations they want. Whether it is a global chain or all “mom&pop” coffee shops, combining custom polygon mapping and location by location reporting, Atom enables hyperlocal marketers to reach who they want, when they want, and derive the insights they need for campaign optimization or general business learnings.
Integrations
Company Information
Videos and Screen Captures
