TrueTargeting

TrueTargeting

Infillion
+
+

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About

AIXPERT is an all-in-one campaign-automation cloud platform that enables marketers to effortlessly identify and reach high-value users by discovering relevant interests, keywords, and audience segments across major ad channels, including Apple Search Ads, Facebook, and Google. It supports an autopilot mode or self-serve mode, automatically generating thousands of keywords in Apple Search Ads and bidding on them, identifying interest-based target segments via its neural-network model, creating ad sets accordingly, and applying cross-platform optimization by dynamically allocating budgets and adjusting bidding strategies in real time. The platform delivers actionable AI-driven suggestions, visualized reports that highlight which creatives and keyword drivers perform best, and a unified workflow to minimize trial-and-error in campaign operations. With 24/7 automation and AI safeguards to avoid overspending, AIXPERT streamlines budget allocation, bidding, and creative optimization.

About

TrueTargeting is Infillion’s audience targeting platform that enables advertisers to reach people-based, cookieless audiences using unique data sets or their own. It offers over 275 pre-built segments based on interests, buying intent, visitation, survey responses, and brand affinity, as well as custom audience-building functionality. Advertisers can onboard data from existing customer assets, such as CRM, CDP, email, and loyalty lists, and point-of-sale data, to create unique segments and expand scale within 5–10 days. TrueTargeting scales instantly with XGraph to reach people on every device they use (over 865 million in the U.S. alone). Audience types include intent-based (recent visits indicating in-market behavior), interest-based (visits to specific categories of locations in the past three to six months), predictive visit (likelihood to visit a place within the next 30 days), and survey-based (responses indicating category affiliation).

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Game marketers wanting a tool to automate and optimize user acquisition campaigns across major ad platforms using AI for audience, keyword and budget decisions

Audience

Marketers seeking a solution to deliver personalized, cross-device campaigns by leveraging advanced audience segmentation and location-based insights

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Appier
Founded: 2012
Taiwan
www.appier.com/en/products/aixpert

Company Information

Infillion
Founded: 2008
United States
infillion.com/data/truetargeting/

Alternatives

Alternatives

Categories

Ad Optimization Supported
AI Advertising Supported

Categories

Advertising Supported

Integrations

Apple Search Ads Supported
DoubleVerify Not Supported
Experian Connect Not Supported
Facebook Supported
Google Cloud Platform Supported
Infillion XGraph Not Supported
Instagram Supported
LiveRamp Not Supported
Oracle BlueKai Not Supported
Semasio Not Supported
TikTok Supported
TransUnion Digital Business Profile Not Supported
TransUnion TruVision Not Supported
X (Twitter) Supported

Integrations

Apple Search Ads Not Supported
DoubleVerify Supported
Experian Connect Supported
Facebook Not Supported
Google Cloud Platform Not Supported
Infillion XGraph Supported
Instagram Not Supported
LiveRamp Supported
Oracle BlueKai Supported
Semasio Supported
TikTok Not Supported
TransUnion Digital Business Profile Supported
TransUnion TruVision Supported
X (Twitter) Not Supported
Claim Appier AIXPERT and update features and information
Claim Appier AIXPERT and update features and information
Claim TrueTargeting and update features and information
Claim TrueTargeting and update features and information