Appier AIRIS vs. ZoomInfo Marketing Comparison


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About AIRIS is a next-generation, AI-powered customer-data platform that enables marketers to integrate any customer data in real time, unifying interactions across web, mobile, cloud, CRM, and offline systems to create a holistic 360° view of each individual. It allows data teams to load and map first-party data, build custom attributes, and resolve identities from disparate sources, then activate those attributes directly into marketing or personalization workflows. AIRIS visualizes insights with marketer-friendly dashboards and templates, enabling rapid segmentation, analysis of customer journeys, and actionable metrics, while its predictive models (such as conversion and price-sensitivity scoring) tag users with 500+ predictive attributes without requiring in-house data-science expertise. By shortening the time from data to visualization and then to activation, AIRIS empowers brands to move from insight to campaign in minutes rather than months, and support real-time remarketing.	About Identify sales-ready leads researching relevant topics and keywords on the web. Access 65M+ direct dial phone numbers and 150M+ verified email addresses. Tailor your account universe with 300+ attributes, insights and recent activities. Launch targeted display and social advertising campaigns to prospects based on their job title, management level and department at companies showing buying intent. Target high-value accounts and buyers within your addressable market. Trigger marketing campaigns with industry-leading buyer intent signals, scoops, and technographic data. Easily plug-and-play with your CRM and marketing automation software for cross-system targeting. Entice website visitors to take action and convert to leads — from starting a conversation to filling out your form. Engage, nurture and convert more website visitors by harnessing real-time company insights and on-page behaviors.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Marketing teams at data-driven brands seeking a tool to unify their customer data, extract predictive insights and activate campaigns with precision	Audience Organizations looking for a powerful B2B marketing solution that helps bring actionable insights and contact data to their omni-channel marketing strategy
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Appier Founded: 2012 Taiwan www.appier.com/en/products/airis	Company Information ZoomInfo Founded: 2007 United States www.zoominfo.com/products/marketing
Alternatives Airy Messenger Airy	Alternatives BookYourData
Airy	Delivr
airis:protect Irisnet GmbH	ZoomInfo
Polaris-M Airy Optics	Madison Logic
CaliberMind View All	Slintel View All
Categories Marketing Analytics	Categories Account Based Marketing Account-Based Orchestration Buyer Intent Campaign Management Chatbot Customer Data Platforms (CDP) Demand-Side Platforms (DSP) Display Advertising Lead Management Marketing Analytics Technographic Data
	Marketing Analytics Features A/B Testing Campaign Management Channel Attribution Customer Journey Mapping Dashboard Performance Metrics Predictive Analytics ROI Tracking Social Media Metrics Website Analytics Show More Features Account Based Marketing Features Analytics Campaign Personalization Customer Segmentation Engagement Monitoring Lead Nurturing Lead Scoring Progress Tracking Prospecting Tools Target Account Identification Buyer Intent Features B2B Lead Generation Channel Attribution Competitor Analysis Content Marketing CRM Integration Customer Journey Mapping Customer Profiles Intent Data Lead Notifications Lead Scoring Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Customer Data Platforms (CDP) Features Behavioral Analytics Campaign Management Customer Profiles Customer Segmentation Data Integration Data Matching GDPR Compliance Personalization Predictive Modeling Lead Management Features Activity Tracking Campaign Management Lead Capture Lead Distribution Lead Nurturing Lead Scoring Lead Segmentation Pipeline Management Prospecting Tools Source Tracking
Integrations Salesforce Android HubSpot CRM HubSpot Customer Platform JavaScript Looker Marketo NeverBounce Salesforce Marketing Cloud Account Engagement Zoho CRM ZoomInfo ZoomInfo Chat ZoomInfo Copilot ZoomInfo Engage ZoomInfo Operations ZoomInfo Sales Show More Integrations View All 4 Integrations	Integrations Salesforce Android HubSpot CRM HubSpot Customer Platform JavaScript Looker Marketo NeverBounce Salesforce Marketing Cloud Account Engagement Zoho CRM ZoomInfo ZoomInfo Chat ZoomInfo Copilot ZoomInfo Engage ZoomInfo Operations ZoomInfo Sales Show More Integrations View All 13 Integrations
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