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About

AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by thousands of apps and games worldwide, AppTweak provides powerful data, insights, automation, and AI to strengthen App Store Optimization (ASO), Apple Ads performance, and AI app discovery. Built for app store marketing, AppTweak helps teams track how their apps and competitors perform across organic search, paid acquisition, user feedback, market trends, and AI recommendations. Powered by industry-leading data, Atlas AI, and workflow automation, it enables marketers to uncover growth opportunities, boost visibility, improve conversion rates, and turn user feedback into action. As discovery expands into AI-powered results, AppTweak also helps brands understand where they appear, who's recommended instead, and how to strengthen their presence across both app stores and AI search.

About

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and the growth partner of apps and games, focused on organic and paid user acquisition. App marketers use it to rank in the top charts on the App Store and the Google Play Store and scale growth across channels. An official Apple Ads Partner since 2020 and part of InMobi Advertising since 2026, MobileAction offers automation, optimization, research, and monitoring that simplify campaign management and surface high-impact opportunities. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction gives marketers the intelligence to improve app store marketing performance. Trusted by Meta, Google, Starbucks, Zalando, Spotify, Crypto.com, Grammarly and Square, it delivers the visibility and control required for global app growth.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Mobile app publishers that need a comprehensive app store marketing platform

Audience

App marketers, UA managers, ASO experts, App growth managers, app developers, game developers, product managers in app companies

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

€79 per month
Free Version Not Supported
Free Trial Supported

Pricing

$15
MobileAction offers different plans for companies at all levels.
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 4.5 / 5
ease 4.0 / 5
features 5.0 / 5
design 4.0 / 5
support 4.5 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • I have everything in this one platform. I mostly use Apple Ads and its super useful to cross-ref with ASO data when deciding which keywords need more budget. It also saves me time from switching between the console and other ASO tools.
  • Honestly, I love how straightforward the interface is. I didn't have to waste days watching tutorials just to figure out how to track our keywords or spy on competitors. The data feels incredibly accurate, and the insights we get have saved me a ton of guesswork during our weekly planning sessions.

Cons

  • It is a bit pricy when you're a smaller team scaling up, but the hours saved cover a good part of it for me.
  • The cost is definitely the biggest pill to swallow here. It’s hard to justify the pricing tier when you’re a smaller team trying to scale up.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

AppTweak
Founded: 2014
Belgium
www.apptweak.com/en

Company Information

MobileAction
Founded: 2013
United States
www.mobileaction.co

Alternatives

Alternatives

Categories

Categories

App Store Optimization (ASO) Features

A/B Testing Supported
App Store Localization Supported
Benchmarking Supported
Competitor Monitoring Supported
Keyword Research Tools Supported
Rank Tracking Supported
Reporting / Analytics Supported
Reviews Management Supported
Sentiment Analysis Supported

Mobile App Analytics Features

A/B Testing Supported
Channel Attribution Supported
Cohort Analysis Not Supported
Funnel Analysis Not Supported
In-App Events Tracking Supported
Push Notifications Not Supported
Retention Tracking Not Supported
Revenue Tracking Supported
Uninstall Tracking Not Supported

Competitive Intelligence Features

Alerts/Notifications Supported
Benchmarking Supported
Competing Product Analysis Supported
Keyword Tracking Supported
Social Media Monitoring Not Supported
Trend Analysis Supported
Website Monitoring Supported

Mobile Marketing Features

Channel Attribution Supported
Contextual Targeting Not Supported
Coupons Not Supported
Email Marketing Not Supported
Engagement Monitoring Not Supported
In-App Marketing Not Supported
Location-Based Marketing Not Supported
Push Notifications Not Supported
Text Messaging Not Supported
Text-to-Win Not Supported

App Store Optimization (ASO) Features

A/B Testing Not Supported
App Store Localization Supported
Benchmarking Supported
Competitor Monitoring Supported
Keyword Research Tools Supported
Rank Tracking Supported
Reporting / Analytics Supported
Reviews Management Supported
Sentiment Analysis Not Supported

Mobile App Analytics Features

A/B Testing Not Supported
Channel Attribution Supported
Cohort Analysis Supported
Funnel Analysis Not Supported
In-App Events Tracking Supported
Push Notifications Not Supported
Retention Tracking Supported
Revenue Tracking Supported
Uninstall Tracking Not Supported

Campaign Management Features

Channel Management Supported
Contact Database Not Supported
Email Marketing Not Supported
Event Triggered Actions Supported
Lead Management Not Supported
Multi-Campaign Supported

Integrations

App Store Supported
Apple Search Ads Supported
Google Play Supported
Slack Supported
Adjust Not Supported
Airbridge Not Supported
AppsFlyer Not Supported
Branch Not Supported
Chartio Supported
ChatGPT Supported
Claude Supported
Kochava Not Supported
Microsoft Excel Supported
Qlik Sense Supported
Singular Not Supported
Tableau Supported

Integrations

App Store Supported
Apple Search Ads Supported
Google Play Supported
Slack Supported
Adjust Supported
Airbridge Supported
AppsFlyer Supported
Branch Supported
Chartio Not Supported
ChatGPT Not Supported
Claude Not Supported
Kochava Supported
Microsoft Excel Not Supported
Qlik Sense Not Supported
Singular Supported
Tableau Not Supported
Claim AppTweak and update features and information
Claim AppTweak and update features and information
Claim MobileAction and update features and information
Claim MobileAction and update features and information