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About

AppTweak is a leading app marketing and intelligence platform that helps app marketers increase visibility, optimize performance, and scale growth across the app stores and AI search. Trusted by thousands of apps and games worldwide, AppTweak provides powerful data, insights, automation, and AI to strengthen App Store Optimization (ASO), Apple Ads performance, and AI app discovery. Built for app store marketing, AppTweak helps teams track how their apps and competitors perform across organic search, paid acquisition, user feedback, market trends, and AI recommendations. Powered by industry-leading data, Atlas AI, and workflow automation, it enables marketers to uncover growth opportunities, boost visibility, improve conversion rates, and turn user feedback into action. As discovery expands into AI-powered results, AppTweak also helps brands understand where they appear, who's recommended instead, and how to strengthen their presence across both app stores and AI search.

About

For app-first companies, Leanplum is the only solution that helps personalize and optimize all customer touch points, both inside and outside the app. As the only company that focuses on engagement, personalization and optimization for gaming, subscription, on-demand & mobility apps, and mobile retail & finance we know app industry workflows and use cases inside and out. The only solution that combines Lifecycle Marketing & LiveOps promotions with the ability to control the live events & sales via Remote Configuration, built on a powerful foundation of realtime data & A/B testing. The only solution that combines Lifecycle Marketing with the ability to personalize and optimize the Product Experience, built on a powerful foundation of realtime data and A/B testing. Activate users with personalized multi-channel engagement in realtime. Grow a loyal user base by providing relevant content based on behavioral data and triggering.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Mobile app publishers that need a comprehensive app store marketing platform

Audience

Businesses seeking a solution to personalize and optimize all customer touch points

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

€79 per month
Free Version Not Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 4.5 / 5
ease 4.0 / 5
features 5.0 / 5
design 4.0 / 5
support 4.5 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • I have everything in this one platform. I mostly use Apple Ads and its super useful to cross-ref with ASO data when deciding which keywords need more budget. It also saves me time from switching between the console and other ASO tools.
  • Honestly, I love how straightforward the interface is. I didn't have to waste days watching tutorials just to figure out how to track our keywords or spy on competitors. The data feels incredibly accurate, and the insights we get have saved me a ton of guesswork during our weekly planning sessions.

Cons

  • It is a bit pricy when you're a smaller team scaling up, but the hours saved cover a good part of it for me.
  • The cost is definitely the biggest pill to swallow here. It’s hard to justify the pricing tier when you’re a smaller team trying to scale up.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Company Information

AppTweak
Founded: 2014
Belgium
www.apptweak.com/en

Company Information

Leanplum
Founded: 2012
United States
www.leanplum.com

Alternatives

Alternatives

Appalize

Appalize

ODEL DEV

Categories

Categories

Mobile App Analytics Features

A/B Testing Supported
Channel Attribution Supported
Cohort Analysis Not Supported
Funnel Analysis Not Supported
In-App Events Tracking Supported
Push Notifications Not Supported
Retention Tracking Not Supported
Revenue Tracking Supported
Uninstall Tracking Not Supported

Mobile Marketing Features

Channel Attribution Supported
Contextual Targeting Not Supported
Coupons Not Supported
Email Marketing Not Supported
Engagement Monitoring Not Supported
In-App Marketing Not Supported
Location-Based Marketing Not Supported
Push Notifications Not Supported
Text Messaging Not Supported
Text-to-Win Not Supported

App Store Optimization (ASO) Features

A/B Testing Supported
App Store Localization Supported
Benchmarking Supported
Competitor Monitoring Supported
Keyword Research Tools Supported
Rank Tracking Supported
Reporting / Analytics Supported
Reviews Management Supported
Sentiment Analysis Supported

Competitive Intelligence Features

Alerts/Notifications Supported
Benchmarking Supported
Competing Product Analysis Supported
Keyword Tracking Supported
Social Media Monitoring Not Supported
Trend Analysis Supported
Website Monitoring Supported

Mobile App Analytics Features

A/B Testing Supported
Channel Attribution Not Supported
Cohort Analysis Not Supported
Funnel Analysis Not Supported
In-App Events Tracking Not Supported
Push Notifications Supported
Retention Tracking Not Supported
Revenue Tracking Not Supported
Uninstall Tracking Not Supported

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Not Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Not Supported
Sales Intelligence Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Not Supported
Website Visitor Tracking Not Supported

Integrations

Amplitude Not Supported
App Store Supported
Apple Search Ads Supported
Chartio Supported
ChatGPT Supported
Claude Supported
Claude Duet Supported
Claude for Legal Supported
Foursquare Not Supported
Google Play Supported
Kubit Not Supported
Microsoft Excel Supported
PlotProjects Not Supported
Poplar Not Supported
Qlik Sense Supported
RudderStack Not Supported
Slack Supported
Tableau Supported
eduMe Not Supported

Integrations

Amplitude Supported
App Store Not Supported
Apple Search Ads Not Supported
Chartio Not Supported
ChatGPT Not Supported
Claude Not Supported
Claude Duet Not Supported
Claude for Legal Not Supported
Foursquare Supported
Google Play Not Supported
Kubit Supported
Microsoft Excel Not Supported
PlotProjects Supported
Poplar Supported
Qlik Sense Not Supported
RudderStack Supported
Slack Not Supported
Tableau Not Supported
eduMe Supported
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