Animo Media IntelligenceAnimo
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Proof MMMProof Analytics
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Related Products
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About
Animo is a cloud-based media measurement and optimization platform for brand marketing, media, and analytics teams and agencies. It brings online advertising and offline media activity into a shared workspace for cross-channel reporting, marketing mix modeling, and planning. The Online Dashboard connects advertising platforms and organizes campaign metrics such as spend, impressions, clicks, conversions, and return on investment in one view. Online models estimate channel contribution and support budget decisions, while offline tools assess television, radio, and out-of-home activity against business outcomes, including TV spot analysis at 15-minute intervals. A Media Planner supports pre-campaign scenarios, and users can query marketing data from AI assistants through a Model Context Protocol connection. The modular product supports digital-only or combined online and offline measurement.
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About
See clearly which marketing tactics and channels are yielding the best returns on your investments with marketing analytics. Build alternative scenarios to optimize ROI on your marketing program. Understand how specific marketing channels contribute to your KPI’s. See clearly which marketing tactics are performing best. Optimize your marketing mix by building alternative scenarios. Understand how specific marketing channels contribute to your KPI’s. Streamline your marketing operations with better planning, budgeting and campaign management. Take advantage of superior functionality, intuitive marketing analytics dashboards for optimizing ROI with seamless collaboration across Sales and Marketing Clouds. Gain accurate financial metrics for your marketing plans, projects, campaigns and marketing activities.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Marketing managers, performance and media teams, CMOs and agencies running campaigns across multiple ad platforms
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Audience
Businesses requiring a marketing mix modeling solution
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
$100/month
The Online Dashboard starts at $750/month with no minimum contract. Online MMM starts at $1,750/month; offline optimization starts at $2,000/month. Some advanced options are priced by data volume.
Free Version
Not Supported
Free Trial
Supported
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Pricing
$3,490 per month
Free Version
Not Supported
Free Trial
Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
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Training
Documentation
Not Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationAnimo
Founded: 2023
Israel
animo-tech.com
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Company InformationProof Analytics
Founded: 2016
United States
www.proofanalytics.ai/mmm-comparison
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
Amazon Web Services (AWS)
Not Supported
ChatGPT
Supported
Claude
Supported
Google Ads
Supported
Google Analytics
Supported
Google Search Console
Supported
LinkedIn Ads
Supported
Meta Ads
Supported
Model Context Protocol (MCP)
Supported
Outbrain
Supported
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Integrations
Amazon Web Services (AWS)
Supported
ChatGPT
Not Supported
Claude
Not Supported
Google Ads
Not Supported
Google Analytics
Not Supported
Google Search Console
Not Supported
LinkedIn Ads
Not Supported
Meta Ads
Not Supported
Model Context Protocol (MCP)
Not Supported
Outbrain
Not Supported
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