Proof MMM

Proof MMM

Proof Analytics
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+

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About

Animo is a cloud-based media measurement and optimization platform for brand marketing, media, and analytics teams and agencies. It brings online advertising and offline media activity into a shared workspace for cross-channel reporting, marketing mix modeling, and planning. The Online Dashboard connects advertising platforms and organizes campaign metrics such as spend, impressions, clicks, conversions, and return on investment in one view. Online models estimate channel contribution and support budget decisions, while offline tools assess television, radio, and out-of-home activity against business outcomes, including TV spot analysis at 15-minute intervals. A Media Planner supports pre-campaign scenarios, and users can query marketing data from AI assistants through a Model Context Protocol connection. The modular product supports digital-only or combined online and offline measurement.

About

See clearly which marketing tactics and channels are yielding the best returns on your investments with marketing analytics. Build alternative scenarios to optimize ROI on your marketing program. Understand how specific marketing channels contribute to your KPI’s. See clearly which marketing tactics are performing best. Optimize your marketing mix by building alternative scenarios. Understand how specific marketing channels contribute to your KPI’s. Streamline your marketing operations with better planning, budgeting and campaign management. Take advantage of superior functionality, intuitive marketing analytics dashboards for optimizing ROI with seamless collaboration across Sales and Marketing Clouds. Gain accurate financial metrics for your marketing plans, projects, campaigns and marketing activities.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketing managers, performance and media teams, CMOs and agencies running campaigns across multiple ad platforms

Audience

Businesses requiring a marketing mix modeling solution

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$100/month
The Online Dashboard starts at $750/month with no minimum contract. Online MMM starts at $1,750/month; offline optimization starts at $2,000/month. Some advanced options are priced by data volume.
Free Version Not Supported
Free Trial Supported

Pricing

$3,490 per month
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Not Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Animo
Founded: 2023
Israel
animo-tech.com

Company Information

Proof Analytics
Founded: 2016
United States
www.proofanalytics.ai/mmm-comparison

Alternatives

Alternatives

OptiMine Insight

OptiMine Insight

OptiMine Software
Mi360

Mi360

SIBIA Analytics and Consulting Services

Categories

Categories

Integrations

Amazon Web Services (AWS) Not Supported
ChatGPT Supported
Claude Supported
Google Ads Supported
Google Analytics Supported
Google Search Console Supported
LinkedIn Ads Supported
Meta Ads Supported
Model Context Protocol (MCP) Supported
Outbrain Supported
Salesforce Not Supported
Salesforce Agentforce Marketing Not Supported
Snapchat Ads Supported
Taboola Supported
TikTok Ads Supported
YouTube Supported

Integrations

Amazon Web Services (AWS) Supported
ChatGPT Not Supported
Claude Not Supported
Google Ads Not Supported
Google Analytics Not Supported
Google Search Console Not Supported
LinkedIn Ads Not Supported
Meta Ads Not Supported
Model Context Protocol (MCP) Not Supported
Outbrain Not Supported
Salesforce Supported
Salesforce Agentforce Marketing Supported
Snapchat Ads Not Supported
Taboola Not Supported
TikTok Ads Not Supported
YouTube Not Supported
Claim Animo Media Intelligence and update features and information
Claim Animo Media Intelligence and update features and information
Claim Proof MMM and update features and information
Claim Proof MMM and update features and information