Animo Media IntelligenceAnimo
|
Google MeridianGoogle
|
|||||
Related Products
|
||||||
About
Animo is a cloud-based media measurement and optimization platform for brand marketing, media, and analytics teams and agencies. It brings online advertising and offline media activity into a shared workspace for cross-channel reporting, marketing mix modeling, and planning. The Online Dashboard connects advertising platforms and organizes campaign metrics such as spend, impressions, clicks, conversions, and return on investment in one view. Online models estimate channel contribution and support budget decisions, while offline tools assess television, radio, and out-of-home activity against business outcomes, including TV spot analysis at 15-minute intervals. A Media Planner supports pre-campaign scenarios, and users can query marketing data from AI assistants through a Model Context Protocol connection. The modular product supports digital-only or combined online and offline measurement.
|
About
Google Meridian is an open source Marketing Mix Modeling (MMM) framework built by Google to help advertisers and analysts accurately measure the impact of their marketing efforts across online and offline channels without relying on cookies or user-level tracking. At its core, Meridian uses a Bayesian causal-inference model that can ingest aggregated data (spend, sales or KPI outcomes, reach/frequency, geo-level data, seasonality, and external controls) to estimate the incremental contribution each marketing channel (e.g., search, social, video, offline media) makes to overall performance, and compute return on ad spend (ROAS), response curves, and optimal budget allocation. Because it’s open source, users have full transparency into methodology and code, giving them control over model configuration, data inputs, and assumptions.
|
|||||
Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
|
Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
|
|||||
Audience
Marketing managers, performance and media teams, CMOs and agencies running campaigns across multiple ad platforms
|
Audience
Marketing teams, data scientists, and analysts seeking a tool to build robust, transparent, privacy-compliant attribution models to understand real marketing impact, optimize budget allocation, and forecast ROI
|
|||||
Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
|
Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
|
|||||
API
Offers API
Supported
|
API
Offers API
Supported
|
|||||
Screenshots and Videos |
Screenshots and Videos |
|||||
Pricing
$100/month
The Online Dashboard starts at $750/month with no minimum contract. Online MMM starts at $1,750/month; offline optimization starts at $2,000/month. Some advanced options are priced by data volume.
Free Version
Not Supported
Free Trial
Supported
|
Pricing
Free
Free Version
Supported
Free Trial
Not Supported
|
|||||
Reviews/
|
Reviews/
|
|||||
Training
Documentation
Supported
Webinars
Not Supported
Live Online
Not Supported
In Person
Not Supported
|
Training
Documentation
Supported
Webinars
Supported
Live Online
Supported
In Person
Not Supported
|
|||||
Company InformationAnimo
Founded: 2023
Israel
animo-tech.com
|
Company InformationGoogle
Founded: 1998
United States
developers.google.com/meridian
|
|||||
Alternatives |
Alternatives |
|||||
|
|
||||||
|
|
||||||
Categories |
Categories |
|||||
Integrations
Google Ads
Supported
ChatGPT
Supported
Claude
Supported
Google Analytics
Supported
Google Display & Video 360
Not Supported
Google Search Console
Supported
LinkedIn Ads
Supported
Meta Ads
Supported
Model Context Protocol (MCP)
Supported
Outbrain
Supported
|
Integrations
Google Ads
Supported
ChatGPT
Not Supported
Claude
Not Supported
Google Analytics
Not Supported
Google Display & Video 360
Supported
Google Search Console
Not Supported
LinkedIn Ads
Not Supported
Meta Ads
Not Supported
Model Context Protocol (MCP)
Not Supported
Outbrain
Not Supported
|
|||||
|
|
|