Analytical Alley vs. IBM Cognos Analytics Comparison


Analytical Alley	IBM Cognos Analytics IBM	+	+
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This unified workspace streamlines the entire analytics process. 1,934 Ratings Visit Website TrafficGuard With TrafficGuard, you'll never have to worry about polluted traffic ruining your campaign efforts again. Our cutting-edge ML/AI-driven technology filters out dumb and sophisticated, fraudulent traffic in real-time, ensuring that your ad spend is directed towards real, high-quality clicks and conversions. This means improved campaign results and a higher return on your ad spend (ROAS). The powerful solution ensures that every penny of your advertising spend is safeguarded so you can focus on achieving your marketing goals with peace of mind. 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Triple Whale lets you: - Trust your attribution data to make better decisions. - Seamlessly gain insight into what is and isn't working - Forecast & track your most crucial DTC metrics - Track and visualize your customer journeys across channels - Easily determine top performing creatives and themes - Gain data insights from our AI with anomaly detection and recommendations We’re building AI to help you reduce errors and operate better across all your tools. Moby by Triple Whale is an AI-powered platform that connects your raw data to intelligent AI agents, transforming it into actionable business insights within seconds. 485 Ratings Visit Website TrueLoyal TrueLoyal is an AI-powered loyalty platform built for multi-channel consumer brands that want to increase retention and lifetime value. It helps businesses design, launch, and optimize loyalty programs that connect seamlessly across online, offline, and distributor channels. 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Unlike traditional tools, Kubit eliminates data silos, letting teams analyze customer behavior directly from Snowflake, BigQuery, or Databricks—no ETL or forced extraction needed. With built-in funnel, path, retention, and cohort analysis, Kubit empowers product teams with fast, exploratory analytics to detect anomalies, surface trends, and drive engagement—without compromise. Enterprises like Paramount, TelevisaUnivision, and Miro trust Kubit for its agility, reliability, and customer-first approach. Learn more at kubit.ai. 33 Ratings Visit Website Quaeris Align analytics to your everyday business workflows. Your business relies on people, data and documents, but the process of using them is broken. QuaerisAI enables seamless downstream workflows across your People, Documents and Data Assets. Use natural language search on data, documents and collaborate in private or within Communities - all in one platform! QuaerisAI offers time savings of at-least 30 minutes to an hour/day/resource - imagine the productivity enhancements you give your users without the expense of buying and consolidating a bunch of AI tools. Quaeris can be rolled out to team of 10s or 1000s of users seamlessly within a matter of days - without much need of IT, and that is why IT & data teams love us! 6 Ratings Visit Website Klaviyo Klaviyo is the AI-first B2C CRM platform that helps you grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Built-in AI agents plan and launch campaigns, personalize every send, answer questions, and resolve issues. 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About Analytical Alley is a modern, AI-driven, analytics platform that boosts your mROI and optimises your marketing mix, ensuring every euro is well spent. You'll see exactly how each marketing effort affects your business, simplifying management and making results predictable. It's intelligent marketing made simple.	About IBM Cognos Analytics acts as your trusted co-pilot for business with the aim of making you smarter, faster, and more confident in your data-driven decisions. IBM Cognos Analytics gives every user — whether data scientist, business analyst or non-IT specialist — more power to perform relevant analysis in a way that ties back to organizational objectives. It shortens each user’s journey from simple to sophisticated analytics, allowing them to harness data to explore the unknown, identify new relationships, get a deeper understanding of outcomes and challenge the status quo. Visualize, analyze and share actionable insights about your data with anyone in your organization with IBM Cognos Analytics.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience B2C & D2C advertisers and marketers, Advertising & Media agencies	Audience Business intelligence solution for businesses wanting to make better analytics and confident decisions
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos No images available	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Analytical Alley Founded: 2022 Estonia www.analyticalalley.com	Company Information IBM Founded: 1911 United States www.ibm.com/products/cognos-analytics/var/
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Categories Marketing Analytics	Categories AI Data Analytics Big Data Business Intelligence Dashboard Data Analysis Data Cleansing Data Discovery Data Engineering Data Modeling Data Preparation Data Visualization Insight Engines Marketing Analytics Reporting Sales Analytics
	Show More Features Business Intelligence Features Ad Hoc Reports Benchmarking Budgeting & Forecasting Dashboard Data Analysis Key Performance Indicators Natural Language Generation (NLG) Performance Metrics Predictive Analytics Profitability Analysis Strategic Planning Trend / Problem Indicators Visual Analytics Reporting Features Customizable Dashboard Data Source Connectors Drag & Drop Drill Down Email Reports Financial Reports Forecasting Marketing Reports OLAP Report Export Sales Reports Scheduled / Automated Reports
Integrations ActiveBatch Workload Automation Amazon Athena Azure Marketplace Cloudera Data Virtuality DataTrust DeltaMaster Desktop.com DigDash GreenCommerce IBM DevOps Deploy IBM Netezza Performance Server IRI FieldShield IRI Voracity Oracle Maxymiser Origina SQL SQL Server Scal-e ShareControl Contract Show More Integrations	Integrations ActiveBatch Workload Automation Amazon Athena Azure Marketplace Cloudera Data Virtuality DataTrust DeltaMaster Desktop.com DigDash GreenCommerce IBM DevOps Deploy IBM Netezza Performance Server IRI FieldShield IRI Voracity Oracle Maxymiser Origina SQL SQL Server Scal-e ShareControl Contract Show More Integrations View All 37 Integrations
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