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About

CMO insights can help advertisers adjust budget allocation, optimize campaign tactics, and maximize media return on investment (ROI). CMOs create a unified view of your campaigns, offering a holistic sales funnel marketing strategy. Advertisers can measure the impact of top, middle, and bottom funnel strategies and tactics. Online article-level reports in CMO show the relationship between audiences, locations, and ad creatives in terms of results. CMOs provide agility to optimize and drive campaign effectiveness. Omnichannel Statistics (OCM) is one way that advertisers can measure the aggregate and total impact of their advertising tactics on shopping activities on Amazon and off Amazon while campaigns are still in the middle of the advertising period. CMOs include insights from all channels on Amazon and off Amazon, as well as online and offline shopping activities. All Amazon Ads products offer privacy and security, and all reports are aggregated and anonymized.

About

Advanced technology for contextually targeting any content category (including podcast content) on YouTube enables you to go beyond cookies and audience behavior in order to reach consumers who are ready to take action. VuePlanner is the leading technology for the delivery of contextual, transparent, and data-driven YouTube advertising. But it’s also so much more than that. Working with VuePlanner elevates and enhances your YouTube ad strategy and buying experience, taking hours of research off your plate. Make sure your campaigns are verified by VuePlanner. Recognized by Google as a leading, trusted, independent solution for driving and measuring marketing performance on YouTube. Get in front of customers who are already searching for related content. Build custom collections of relevant videos mentioning competitors that drive high video ad viewership and tune in. Track your performance, minimize misaligned spend, and optimize your efficiency.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Businesses in need of a tool to measure the aggregate and total impact of their advertising tactics

Audience

Businesses and creators wanting a solution to reach their audiences on YouTube with custom curated collections

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Amazon
Founded: 1994
United States
advertising.amazon.com/measurement-analytics/omnichannel-metrics

Company Information

VuePlanner
United States
vueplanner.com

Alternatives

Alternatives

BlueWinston

BlueWinston

Winston bros
Motion

Motion

Motion Creative Cloud

Categories

Categories

Integrations

Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud
YouTube
YouTube Ads

Integrations

Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud
YouTube
YouTube Ads
Claim Amazon Omnichannel Metrics and update features and information
Claim Amazon Omnichannel Metrics and update features and information
Claim VuePlanner and update features and information
Claim VuePlanner and update features and information