Amazon Omnichannel MetricsAmazon
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Related Products
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About
CMO insights can help advertisers adjust budget allocation, optimize campaign tactics, and maximize media return on investment (ROI). CMOs create a unified view of your campaigns, offering a holistic sales funnel marketing strategy. Advertisers can measure the impact of top, middle, and bottom funnel strategies and tactics. Online article-level reports in CMO show the relationship between audiences, locations, and ad creatives in terms of results. CMOs provide agility to optimize and drive campaign effectiveness. Omnichannel Statistics (OCM) is one way that advertisers can measure the aggregate and total impact of their advertising tactics on shopping activities on Amazon and off Amazon while campaigns are still in the middle of the advertising period. CMOs include insights from all channels on Amazon and off Amazon, as well as online and offline shopping activities. All Amazon Ads products offer privacy and security, and all reports are aggregated and anonymized.
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About
Merch Jar is an Amazon PPC automation software platform that serves as an AI-assisted ad management engine designed to put Amazon advertising on autopilot by turning plain-English instructions into live automation strategies, enabling sellers to create, adjust, and optimize campaigns without needing deep PPC expertise. The core features include Recipes, a powerful automation tool that lets users define rules and workflows to manage bids, keywords, and campaign logic at scale; Smart Campaigns that automatically generate and refine keywords based on search terms; and Bulk Actions to apply changes across multiple campaigns with a few clicks. Merch Jar’s dashboard gives insights into ad performance, supports dynamic bid and budget adjustments tied to goals like ACOS, and helps identify opportunities and waste in campaign spend.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Businesses in need of a tool to measure the aggregate and total impact of their advertising tactics
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Audience
Amazon sellers and ecommerce advertisers who want automated PPC campaign management and optimization to improve ad performance with less manual effort
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
$199 per month
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAmazon
Founded: 1994
United States
advertising.amazon.com/measurement-analytics/omnichannel-metrics
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Company InformationMerch Jar
United States
www.merchjar.com
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Alternatives |
AlternativesNo Alternatives
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Categories |
Categories |
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Integrations
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud
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Integrations
Amazon
Amazon Ads
Amazon Brand Lift
Amazon DSP
Amazon Marketing Cloud
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