Amazon Attribution vs. Hopted Comparison


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About Grow your business on Amazon by optimizing experiences off Amazon. Amazon Attribution is an advertising and analytics measurement solution that gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon. With these insights, you can discover new ways to grow your business on Amazon by optimizing experiences off Amazon. Understand the impact of your cross-channel digital marketing activities. Make in-flight optimizations using on-demand advertising analytics to help maximize impact and ensure efficiency. Learn which of your strategies maximize return on investment and drive sales in order to build future marketing plans. Amazon Attribution is currently available for professional sellers enrolled in Amazon Brand Registry, vendors, and agencies with clients who sell products on Amazon. Eligible sellers and vendors can access Amazon Attribution measurement.	About Hopted helps Amazon sellers, vendors and agencies reduce repetitive report downloads, CSV merging and catalog editing in Google Sheets. Connect Amazon Seller Central, Vendor Central and Amazon Ads, schedule imports from 70+ reports, and combine selected data across linked accounts and marketplaces. Use familiar spreadsheet formulas, filters and charts to analyze sales, inventory, fees and advertising. Hopted Writebacks lets you import current Amazon data, edit supported fields in Sheets, review before-and-after changes, and submit updates to linked accounts and marketplaces. Selected-field updates reduce flat-file preparation and repeated marketplace editing. Available fields depend on the account and report; Amazon processes submitted changes. Install the Hopted browser extension and configure your accounts and Syncs. A 7-day trial is available without a credit card. Paid add-ons cover usage and settings beyond the base plan.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Supported Mac Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Supported
Audience Amazon vendors and agencies seeking a solution to manage their advertising and analytics measurement operations	Audience Amazon sellers, vendors, brands and agencies using Google Sheets for reporting and bulk catalog operations
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
API Offers API Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Supported Free Trial Not Supported	Pricing $33/month Hopted Platform: $33/month or €29/month. Includes 70+ Amazon reports, daily automatic refresh, 2 total linked Amazon accounts, 2 active Syncs, 1 admin, pre-made templates and the first 1,000 successful Writeback row edits (one-time allowance). Additional accounts, Syncs, seats, faster refresh and recurring Writeback allowances are paid add-ons. A 7-day trial is available without a credit card. Free Version Not Supported Free Trial Supported
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 5.0 / 5 ease 5.0 / 5 features 4.5 / 5 design 5.0 / 5 support 5.0 / 5 Read all reviews
	Pros & Cons from Real Users Pros Honestly, Hopted has been a total lifesaver for my Amazon business. Before this, I was wasting hours every week downloading CVSs and trying to manually merge sales and FBA fees in a spreadsheet. Now, I just open my Google sheet and the data is already there, updated in real-time. It just makes profit tracking and forecasting so much less painful. Hopted makes managing my Amazon account a breeze. I love that I can get all of my store data into a google sheet easily and cost effectively. The data is real time from Amazon and the refreshes never fail. Their support is also amazing and is able to email me back to answer any question I have within 24 hours. I've been very impressed with them. Cons The only small thing is that when you start pulling massive amounts of historical data, the initial connection can take a little while. But once it's up and running and on its scheduled sync, it’s flawless. All of the limitations that I have seen with Hopted are due to Google Sheets (lagging) because I reference the data into so many other sheets since the data is so valuable.
Training Documentation Supported Webinars Supported Live Online Not Supported In Person Supported	Training Documentation Supported Webinars Supported Live Online Supported In Person Not Supported
Company Information Amazon Founded: 1994 United States advertising.amazon.com/solutions/products/amazon-attribution	Company Information Hopted Founded: 2023 Latvia www.hopted.com
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Categories Amazon Seller Tools Supported eCommerce Tools Supported Marketing Attribution Supported	Categories Amazon Seller Tools Supported B2B eCommerce Supported Data Management Supported Document Management Supported eCommerce Supported eCommerce Integration Supported eCommerce Tools Supported Spreadsheet Supported
Amazon Seller Tools Features A/B Testing Not Supported Alerts / Notifications Not Supported Analytics / Reporting Supported Campaign Management Not Supported Competitor Analysis Not Supported Content Management / Optimization Not Supported Conversion / ROI Tracking Supported Customer Data Management Not Supported Email Marketing Not Supported Feedback Management Not Supported Inventory Management Not Supported Keyword Tracking / Research Not Supported Order Management Not Supported PPC Ads Management Not Supported Price Optimization Not Supported Rank Optimization Not Supported Refund Management Not Supported Review Management Not Supported Sales Tracking / Analysis Not Supported Shipping Management Not Supported Trend Analysis Not Supported Show More Features Marketing Attribution Features Attribution Modeling Supported Audience Segmentation Supported Conversion Tracking Supported Cross-Channel Attribution Supported Customer Journey Mapping Supported Multi-Touch Attribution Supported Predictive Analytics Not Supported ROI Tracking Supported	Amazon Seller Tools Features A/B Testing Not Supported Alerts / Notifications Supported Analytics / Reporting Supported Campaign Management Supported Competitor Analysis Not Supported Content Management / Optimization Supported Conversion / ROI Tracking Supported Customer Data Management Not Supported Email Marketing Not Supported Feedback Management Not Supported Inventory Management Supported Keyword Tracking / Research Not Supported Order Management Not Supported PPC Ads Management Supported Price Optimization Not Supported Rank Optimization Not Supported Refund Management Not Supported Review Management Not Supported Sales Tracking / Analysis Supported Shipping Management Not Supported Trend Analysis Supported Show More Features Data Management Features Customer Data Not Supported Data Analysis Supported Data Capture Supported Data Integration Supported Data Migration Not Supported Data Quality Control Not Supported Data Security Not Supported Information Governance Not Supported Master Data Management Not Supported Match & Merge Supported Document Management Features Access Controls Not Supported Archiving & Retention Not Supported Collaboration Tools Supported Compliance Tracking Not Supported Document Archiving Not Supported Document Assembly Not Supported Document Capture Not Supported Document Conversion Not Supported Document Delivery Not Supported Document Indexing Not Supported Document Retention Not Supported Electronic Signature Not Supported Email Management Not Supported File Recovery Not Supported File Type Conversion Not Supported Forms Management Not Supported Full Text Search Not Supported Offline Access Not Supported Optical Character Recognition Not Supported Print Management Not Supported Version Control Not Supported Spreadsheet Features Analytics Supported Audit Trail Not Supported Calculators Supported Charting Supported Multi-User Collaboration Supported Templates Supported eCommerce Features Catalog Management Supported Channel Management Supported CRM Not Supported Customer Accounts Not Supported Data Security Not Supported Email Marketing Not Supported Inventory Management Supported Kitting Not Supported Loyalty Program Not Supported Mobile Access Not Supported Multi-Store Management Supported Order Management Not Supported Product Configurator Not Supported Promotions Management Not Supported Returns Management Not Supported Reviews Management Not Supported SEO Management Not Supported Shopping Cart Not Supported Templates Not Supported
Integrations Amazon Supported Amazon Ads Supported 5X Supported AWS Secrets Manager Supported Amazon Fresh Supported Amazon Seller Central Not Supported Amazon Transcribe Supported Beats Supported Commvault Cloud Supported Commvault HyperScale X Supported Google Sheets Not Supported Skai Supported Splunk User Behavior Analytics Supported Show More Integrations View All 12 Integrations	Integrations Amazon Supported Amazon Ads Supported 5X Not Supported AWS Secrets Manager Not Supported Amazon Fresh Not Supported Amazon Seller Central Supported Amazon Transcribe Not Supported Beats Not Supported Commvault Cloud Not Supported Commvault HyperScale X Not Supported Google Sheets Supported Skai Not Supported Splunk User Behavior Analytics Not Supported Show More Integrations View All 4 Integrations
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