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About

Affinity Solutions offers a consumer purchase-data and insight platform designed to give brands, media companies, retailers, banks, and financial institutions a full understanding of actual consumer spending behavior by analyzing more than 150 million consented credit and debit card accounts, over 86 billion transactions, and more than $4 trillion in spend. Its AI engine, Comet, ingests raw transaction data, filters and normalizes it for accuracy, integrates diverse sources into a unified consumer view, safeguards privacy through anonymization, enriches with demographics and lifestyle data, tags purchases by brand, channel, and location, and enables real-time activation and measurement. With modules such as Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, it allows marketers to identify market opportunities, build prospect and buyer audiences, and link media exposure to actual purchase outcomes.

About

Versium transforms data into a strategic asset that improves marketing performance. Versium’s all-in-one data technology platform helps teams cleanse, enrich and action their data through easy-to-use tools, a robust set of APIs and the richest identity graph and insights engine that includes over 2 billion contact points. Versium supports businesses at every step of their data journey, thereby increasing audience reach by up to 5X and engagement by up to 10X for thousands of customers. Versium REACH is a full suite of data tools, tailored to be an easy-to-use platform for marketers with advanced API solutions for developers. Tools within Versium REACH include: List Insights, Data Prep, Business Online Audience Append, Consumer Online Audience Append, Persona-based List Generation, Account-based Marketing List Generation, Look-alike List Generation, Firmographic Append, IP to Domain, C2B Append, Contact Append Plus, Demographic Append, and Consumer List Generation.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Brands, media agencies, financial institutions and retail marketers seeking a tool to understand real consumer purchases, build high-precision audiences, optimize campaigns and measure true marketing outcomes

Audience

Agencies, B2B Marketers, B2C Marketers, Data Teams

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

$3,600/year
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Affinity Solutions
Founded: 2005
United States
www.affinity.solutions/

Company Information

Versium
Founded: 2012
United States
versium.com

Alternatives

Alternatives

TRAK

TRAK

TRAK Data
Epsilon Data

Epsilon Data

Epsilon

Categories

Categories

Lead Management Features

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Predictive Analytics Features

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Sales Intelligence Features

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

Integrations

Accenture Cloud Retail Execution
Acxiom InfoBase
Axis LMS
Cadent
Claritas
Facebook Ads
Google Ads
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
KPMG Risk Hub
LinkedIn Ads
Lytics
Meta Ads
Nekton.ai
Pricing Navigator
Snowflake
The Trade Desk
Treasure Data
Zapier

Integrations

Accenture Cloud Retail Execution
Acxiom InfoBase
Axis LMS
Cadent
Claritas
Facebook Ads
Google Ads
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
KPMG Risk Hub
LinkedIn Ads
Lytics
Meta Ads
Nekton.ai
Pricing Navigator
Snowflake
The Trade Desk
Treasure Data
Zapier
Claim Affinity Solutions and update features and information
Claim Affinity Solutions and update features and information
Claim Versium REACH and update features and information
Claim Versium REACH and update features and information