Predactiv Data PlatformPredactiv
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Related Products
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About
Affinity Solutions offers a consumer purchase-data and insight platform designed to give brands, media companies, retailers, banks, and financial institutions a full understanding of actual consumer spending behavior by analyzing more than 150 million consented credit and debit card accounts, over 86 billion transactions, and more than $4 trillion in spend. Its AI engine, Comet, ingests raw transaction data, filters and normalizes it for accuracy, integrates diverse sources into a unified consumer view, safeguards privacy through anonymization, enriches with demographics and lifestyle data, tags purchases by brand, channel, and location, and enables real-time activation and measurement. With modules such as Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, it allows marketers to identify market opportunities, build prospect and buyer audiences, and link media exposure to actual purchase outcomes.
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About
The Predactiv Data Platform is an AI-driven unified data platform that combines advanced artificial intelligence, proprietary real-time behavioral datasets, and scalable data science capabilities to help organizations ingest, enrich, analyze, and activate data for actionable insights, audience creation, predictive modeling, and cross-channel data activation. It enables seamless data onboarding from any source, validation, and unification into a compliant foundation, and transformation into enriched datasets that reveal consumer intent, behavior, and predictive signals using AI-powered embeddings and agentic orchestration features. With its proprietary global digital behavioral and purchase data, the platform offers a 360-degree view of consumers that supports real-time insights and high-precision audience segments for marketing, advertising, and strategic decision-making, allowing brands and agencies to identify and target potential customers based on behavior.
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Platforms Supported
Windows
Not Supported
Mac
Not Supported
Linux
Not Supported
Cloud
Supported
On-Premises
Not Supported
iPhone
Not Supported
iPad
Not Supported
Android
Not Supported
Chromebook
Not Supported
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Audience
Brands, media agencies, financial institutions and retail marketers seeking a tool to understand real consumer purchases, build high-precision audiences, optimize campaigns and measure true marketing outcomes
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Audience
Marketing leaders, data scientists, and analytics teams who need an AI-powered data platform to unify, enrich, and activate real-time consumer insights for audience creation, prediction, and decision-making
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Support
Phone Support
Supported
24/7 Live Support
Not Supported
Online
Supported
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Support
Phone Support
Not Supported
24/7 Live Support
Not Supported
Online
Supported
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API
Offers API
Not Supported
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API
Offers API
Not Supported
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Screenshots and Videos |
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Pricing
No information available.
Free Version
Not Supported
Free Trial
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Pricing
No information available.
Free Version
Not Supported
Free Trial
Not Supported
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Reviews/
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Reviews/
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Training
Documentation
Supported
Webinars
Not Supported
Live Online
Supported
In Person
Not Supported
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Company InformationAffinity Solutions
Founded: 2005
United States
www.affinity.solutions/
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Company InformationPredactiv
Founded: 2024
United States
predactiv.com/platform/the-predactiv-data-platform/
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Categories |
Categories |
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Integrations
Accenture Cloud Retail Execution
Supported
Acxiom InfoBase
Supported
Cadent
Supported
Claritas
Supported
Experian Connect
Supported
KPMG Risk Hub
Supported
NCM Conservative
Supported
Pricing Navigator
Supported
Snowflake
Supported
The Trade Desk
Supported
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Integrations
Accenture Cloud Retail Execution
Not Supported
Acxiom InfoBase
Not Supported
Cadent
Not Supported
Claritas
Not Supported
Experian Connect
Not Supported
KPMG Risk Hub
Not Supported
NCM Conservative
Not Supported
Pricing Navigator
Not Supported
Snowflake
Not Supported
The Trade Desk
Not Supported
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