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About

Affinity Solutions offers a consumer purchase-data and insight platform designed to give brands, media companies, retailers, banks, and financial institutions a full understanding of actual consumer spending behavior by analyzing more than 150 million consented credit and debit card accounts, over 86 billion transactions, and more than $4 trillion in spend. Its AI engine, Comet, ingests raw transaction data, filters and normalizes it for accuracy, integrates diverse sources into a unified consumer view, safeguards privacy through anonymization, enriches with demographics and lifestyle data, tags purchases by brand, channel, and location, and enables real-time activation and measurement. With modules such as Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, it allows marketers to identify market opportunities, build prospect and buyer audiences, and link media exposure to actual purchase outcomes.

About

The Predactiv Data Platform is an AI-driven unified data platform that combines advanced artificial intelligence, proprietary real-time behavioral datasets, and scalable data science capabilities to help organizations ingest, enrich, analyze, and activate data for actionable insights, audience creation, predictive modeling, and cross-channel data activation. It enables seamless data onboarding from any source, validation, and unification into a compliant foundation, and transformation into enriched datasets that reveal consumer intent, behavior, and predictive signals using AI-powered embeddings and agentic orchestration features. With its proprietary global digital behavioral and purchase data, the platform offers a 360-degree view of consumers that supports real-time insights and high-precision audience segments for marketing, advertising, and strategic decision-making, allowing brands and agencies to identify and target potential customers based on behavior.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Brands, media agencies, financial institutions and retail marketers seeking a tool to understand real consumer purchases, build high-precision audiences, optimize campaigns and measure true marketing outcomes

Audience

Marketing leaders, data scientists, and analytics teams who need an AI-powered data platform to unify, enrich, and activate real-time consumer insights for audience creation, prediction, and decision-making

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Affinity Solutions
Founded: 2005
United States
www.affinity.solutions/

Company Information

Predactiv
Founded: 2024
United States
predactiv.com/platform/the-predactiv-data-platform/

Alternatives

Alternatives

Epsilon Data

Epsilon Data

Epsilon
DataBuck

DataBuck

FirstEigen

Categories

Categories

AI Data Analytics Supported
Data Intelligence Supported
Data Management Supported
ETL Supported

Integrations

Accenture Cloud Retail Execution Supported
Acxiom InfoBase Supported
Cadent Supported
Claritas Supported
Experian Connect Supported
KPMG Risk Hub Supported
NCM Conservative Supported
Pricing Navigator Supported
Snowflake Supported
The Trade Desk Supported

Integrations

Accenture Cloud Retail Execution Not Supported
Acxiom InfoBase Not Supported
Cadent Not Supported
Claritas Not Supported
Experian Connect Not Supported
KPMG Risk Hub Not Supported
NCM Conservative Not Supported
Pricing Navigator Not Supported
Snowflake Not Supported
The Trade Desk Not Supported
Claim Affinity Solutions and update features and information
Claim Affinity Solutions and update features and information
Claim Predactiv Data Platform and update features and information
Claim Predactiv Data Platform and update features and information