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About

Affinity Solutions offers a consumer purchase-data and insight platform designed to give brands, media companies, retailers, banks, and financial institutions a full understanding of actual consumer spending behavior by analyzing more than 150 million consented credit and debit card accounts, over 86 billion transactions, and more than $4 trillion in spend. Its AI engine, Comet, ingests raw transaction data, filters and normalizes it for accuracy, integrates diverse sources into a unified consumer view, safeguards privacy through anonymization, enriches with demographics and lifestyle data, tags purchases by brand, channel, and location, and enables real-time activation and measurement. With modules such as Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, it allows marketers to identify market opportunities, build prospect and buyer audiences, and link media exposure to actual purchase outcomes.

About

The Ibotta Performance Network is a leading U.S. promotions network that empowers brands, retailers, and publishers to influence consumer shopping and purchasing behavior. By facilitating large-scale promotion distribution and providing insights into the long-term impact of performance marketing investments, the IPN creates a vibrant and reliable rewards ecosystem benefiting all stakeholders. Brands can reach 91% of American households through the IPN's connections with retailers, publishers, and Ibotta's own digital properties, engaging shoppers across key channels throughout their shopping journey to drive true incremental sales. The IPN offers a pay-per-sale model, ensuring brands only pay for actual units moved, not clicks or impressions. This approach has led advertisers on the IPN to average 42% of conversions being new-to-brand, a 70% shorter purchase cycle, and a 42% incremental sales lift. Retailers and publishers benefit from access to over 900 daily digital offers.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Brands, media agencies, financial institutions and retail marketers seeking a tool to understand real consumer purchases, build high-precision audiences, optimize campaigns and measure true marketing outcomes

Audience

Businesses and brands in search of a solution to enhance their promotional strategies

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

Free
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Affinity Solutions
Founded: 2005
United States
www.affinity.solutions/

Company Information

Ibotta Performance Network
United States
ipn.ibotta.com

Alternatives

Alternatives

Squirrel

Squirrel

Obsidian IO, Ltd
Rakuten LinkShare

Rakuten LinkShare

Rakuten Advertising
Epsilon Data

Epsilon Data

Epsilon

Categories

Categories

Integrations

Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk

Integrations

Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk
Claim Affinity Solutions and update features and information
Claim Affinity Solutions and update features and information
Claim Ibotta Performance Network and update features and information
Claim Ibotta Performance Network and update features and information