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About

Affinity Solutions offers a consumer purchase-data and insight platform designed to give brands, media companies, retailers, banks, and financial institutions a full understanding of actual consumer spending behavior by analyzing more than 150 million consented credit and debit card accounts, over 86 billion transactions, and more than $4 trillion in spend. Its AI engine, Comet, ingests raw transaction data, filters and normalizes it for accuracy, integrates diverse sources into a unified consumer view, safeguards privacy through anonymization, enriches with demographics and lifestyle data, tags purchases by brand, channel, and location, and enables real-time activation and measurement. With modules such as Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, it allows marketers to identify market opportunities, build prospect and buyer audiences, and link media exposure to actual purchase outcomes.

About

Leverage Experian marketing services' powerful consumer data to learn more about your customers, drive new business, and deliver intelligent interactions across all channels. ConsumerView can take your business to the next level with thousands of data attributes available. Consumer demographics like age, gender, marital status, children, and income. Life event triggers like new parents, new homeowners, and new movers. Automotive data provides insight into the vehicles consumers have in their garages and the likelihood of households purchasing a vehicle. Highly predictive financial segments, such as summarized credit statistics, based on Experian's national consumer credit file aggregated at an area level. Purchase data that gives insight into past purchases and also predicts future buys across dozens of product categories. Consumer decision-making styles and preferred marketing communication channels.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Brands, media agencies, financial institutions and retail marketers seeking a tool to understand real consumer purchases, build high-precision audiences, optimize campaigns and measure true marketing outcomes

Audience

Businesses seeking a tool to learn more about their customers, improve operations, and deliver intelligent interactions

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Affinity Solutions
Founded: 2005
United States
www.affinity.solutions/

Company Information

Experian
Founded: 1980
United States
www.experian.com/marketing/consumer-view

Alternatives

Alternatives

Epsilon Data

Epsilon Data

Epsilon

Categories

Categories

Integrations

Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
Experian Mosaic
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk

Integrations

Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
Experian Mosaic
KPMG Risk Hub
NCM Conservative
Pricing Navigator
Snowflake
The Trade Desk
Claim Affinity Solutions and update features and information
Claim Affinity Solutions and update features and information
Claim Experian Consumer View and update features and information
Claim Experian Consumer View and update features and information