Predactiv Data PlatformPredactiv
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Related Products
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About
Affinity Answers combines the richest behavioral data with the world’s largest social dataset to verify online browsing, ecommerce, search, and mobile intent and create custom audiences that outperform purchase-based segments by an average of 55%. Users submit target criteria (audiences, dates, geography, channels and budget) and receive audience definitions, complete with targeting filters, reach estimates and proprietary intent scores, within 1–2 business days; once approved, audiences are activated in demand-side platforms (DV360, The Trade Desk, etc.) within 7–10 days. It scales to build limitless, persona-level segments, such as competitive conquest (customers of USAA rivals), psychographic cohorts, purchase-intent groups, and topical news audiences, all via API or web interface.
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About
The Predactiv Data Platform is an AI-driven unified data platform that combines advanced artificial intelligence, proprietary real-time behavioral datasets, and scalable data science capabilities to help organizations ingest, enrich, analyze, and activate data for actionable insights, audience creation, predictive modeling, and cross-channel data activation. It enables seamless data onboarding from any source, validation, and unification into a compliant foundation, and transformation into enriched datasets that reveal consumer intent, behavior, and predictive signals using AI-powered embeddings and agentic orchestration features. With its proprietary global digital behavioral and purchase data, the platform offers a 360-degree view of consumers that supports real-time insights and high-precision audience segments for marketing, advertising, and strategic decision-making, allowing brands and agencies to identify and target potential customers based on behavior.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Digital marketers and media planners interested in a tool providing audience segments to boost campaign efficiency and targeting precision
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Audience
Marketing leaders, data scientists, and analytics teams who need an AI-powered data platform to unify, enrich, and activate real-time consumer insights for audience creation, prediction, and decision-making
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAffinity Answers
United States
www.affinityanswers.com/data/
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Company InformationPredactiv
Founded: 2024
United States
predactiv.com/platform/the-predactiv-data-platform/
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Categories |
Categories |
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Integrations
Facebook
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)
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