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About

Affinity Answers combines the richest behavioral data with the world’s largest social dataset to verify online browsing, ecommerce, search, and mobile intent and create custom audiences that outperform purchase-based segments by an average of 55%. Users submit target criteria (audiences, dates, geography, channels and budget) and receive audience definitions, complete with targeting filters, reach estimates and proprietary intent scores, within 1–2 business days; once approved, audiences are activated in demand-side platforms (DV360, The Trade Desk, etc.) within 7–10 days. It scales to build limitless, persona-level segments, such as competitive conquest (customers of USAA rivals), psychographic cohorts, purchase-intent groups, and topical news audiences, all via API or web interface.

About

Improve campaign performance by using third-party, enriched data to easily build audience segments. Oracle Audience Segmentation includes customer analytics to predict and measure campaign performance. Sort through your customer data without SQL. Drag-and-drop tools make it easy to build segments and include critical information to personalize each message. Segment your marketing initiatives based on aggregated customer values. You can easily filter to find your top 15% of buyers or isolate the least-engaged web visitors. Save time while improving the accuracy of your targeting. Evaluate the size of an audience without waiting hours for a query to complete. Waterfall segmentation allows you to create and prioritize segments within an audience to match customers to goal-oriented, relevant content. This segment data is included when you publish the audience to external systems, such as Responsys Campaign Management.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Digital marketers and media planners interested in a tool providing audience segments to boost campaign efficiency and targeting precision

Audience

Enterprises wanting to improve campaign performance by using an audience segmentation solution in order to build audience segments

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Affinity Answers
United States
www.affinityanswers.com/data/

Company Information

Oracle
Founded: 1977
United States
www.oracle.com/cx/marketing/audience-segmentation/

Alternatives

Alternatives

campaignViz

campaignViz

VizExplorer
TrueTargeting

TrueTargeting

Infillion

Categories

Categories

Integrations

Accenture Cloud Trade Promotion Management
Argent
Cognizant
CrowdTwist
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
Facebook
Instagram
Kinetica
Oracle Cloud CX
Oracle Cloud Infrastructure
Oracle Fusion Cloud EPM
Oracle Infinity
Oracle Marketing
Reddit
Soveren
TikTok
X (Twitter)

Integrations

Accenture Cloud Trade Promotion Management
Argent
Cognizant
CrowdTwist
Decimal
Deloitte Compliance Suite
EVOSYS TELEMATICS
Facebook
Instagram
Kinetica
Oracle Cloud CX
Oracle Cloud Infrastructure
Oracle Fusion Cloud EPM
Oracle Infinity
Oracle Marketing
Reddit
Soveren
TikTok
X (Twitter)
Claim Affinity Answers and update features and information
Claim Affinity Answers and update features and information
Claim Oracle Audience Segmentation and update features and information
Claim Oracle Audience Segmentation and update features and information