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About

Affinity Answers combines the richest behavioral data with the world’s largest social dataset to verify online browsing, ecommerce, search, and mobile intent and create custom audiences that outperform purchase-based segments by an average of 55%. Users submit target criteria (audiences, dates, geography, channels and budget) and receive audience definitions, complete with targeting filters, reach estimates and proprietary intent scores, within 1–2 business days; once approved, audiences are activated in demand-side platforms (DV360, The Trade Desk, etc.) within 7–10 days. It scales to build limitless, persona-level segments, such as competitive conquest (customers of USAA rivals), psychographic cohorts, purchase-intent groups, and topical news audiences, all via API or web interface.

About

The industry’s most complete B2B audience data, backed by our proprietary B2B-to-consumer ID graph. Create audiences as broad as you want, or as targeted as you need. Reach the same person at work and at home, across every channel, on every device, via any sales or marketing platform. Our ID-graph allows complete, accurate, and expansive B2B targeting. Quickly export your audience for expansive reach in any channel: Programmatic, display, social, email, CTV, phone, & direct mail. We link billions of records to accurately connect professional and consumer personas allowing unprecedented reach for your B2B campaigns, whether you’re calling, emailing, or advertising digitally. No other B2B data provider comes close to the functionality enabled by our proprietary in-house business-to-consumer ID graph, available as part of our comprehensive data licensing products.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Digital marketers and media planners interested in a tool providing audience segments to boost campaign efficiency and targeting precision

Audience

B2B audience data solution for companies

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Supported
In Person Not Supported

Company Information

Affinity Answers
United States
www.affinityanswers.com/data/

Company Information

NetWise
Founded: 2011
United States
www.netwisedata.com

Alternatives

Alternatives

HCP Reach

HCP Reach

Redi-Data
Exact Data

Exact Data

Data Axle
TrueTargeting

TrueTargeting

Infillion

Categories

Buyer Intent Supported

Categories

B2B Data Supported

Integrations

Facebook Supported
The Trade Desk Supported
GitHub Student Developer Pack Not Supported
Instagram Supported
LinkedIn Not Supported
Reddit Supported
Salesforce Not Supported
TikTok Supported
X (Twitter) Supported

Integrations

Facebook Supported
The Trade Desk Supported
GitHub Student Developer Pack Supported
Instagram Not Supported
LinkedIn Supported
Reddit Not Supported
Salesforce Supported
TikTok Not Supported
X (Twitter) Not Supported
Claim Affinity Answers and update features and information
Claim Affinity Answers and update features and information
Claim NetWise and update features and information
Claim NetWise and update features and information