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About
Affinity Answers combines the richest behavioral data with the world’s largest social dataset to verify online browsing, ecommerce, search, and mobile intent and create custom audiences that outperform purchase-based segments by an average of 55%. Users submit target criteria (audiences, dates, geography, channels and budget) and receive audience definitions, complete with targeting filters, reach estimates and proprietary intent scores, within 1–2 business days; once approved, audiences are activated in demand-side platforms (DV360, The Trade Desk, etc.) within 7–10 days. It scales to build limitless, persona-level segments, such as competitive conquest (customers of USAA rivals), psychographic cohorts, purchase-intent groups, and topical news audiences, all via API or web interface.
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About
Hector is an advanced AdTech platform designed to streamline all your Amazon advertising analytics into one unified system. It features a comprehensive visualization dashboard that aggregates data from Amazon, making it easier for advertisers and brands to study performance by audience segmentation, category, sub-category, and ASIN-level contributions. It enables keyword and ASIN harvesting from competitor listings, search terms, and auto campaigns to refine targeting and reduce wasted ad spend. It offers deep insights via Amazon Marketing Cloud (AMC) into consumer behaviour, purchase patterns, and campaign performance, allowing custom and look-alike audience creation that enhances conversions. With a plug-and-play self-serve Amazon DSP access in under 48 hours, it enables brands to target high-intent shoppers across funnel stages both on and off Amazon.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Digital marketers and media planners interested in a tool providing audience segments to boost campaign efficiency and targeting precision
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Audience
Brands and agencies selling on Amazon requiring a solution providing advanced analytics, automation and ad-spend optimization to scale profitable Amazon ad campaigns
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAffinity Answers
United States
www.affinityanswers.com/data/
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Company InformationHector
India
hectorai.live/
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Alternatives |
Alternatives |
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Categories |
Categories |
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Integrations
Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Facebook
Flipkart
Instagram
Reddit
The Trade Desk
TikTok
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Integrations
Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Facebook
Flipkart
Instagram
Reddit
The Trade Desk
TikTok
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