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About

Affinity Answers combines the richest behavioral data with the world’s largest social dataset to verify online browsing, ecommerce, search, and mobile intent and create custom audiences that outperform purchase-based segments by an average of 55%. Users submit target criteria (audiences, dates, geography, channels and budget) and receive audience definitions, complete with targeting filters, reach estimates and proprietary intent scores, within 1–2 business days; once approved, audiences are activated in demand-side platforms (DV360, The Trade Desk, etc.) within 7–10 days. It scales to build limitless, persona-level segments, such as competitive conquest (customers of USAA rivals), psychographic cohorts, purchase-intent groups, and topical news audiences, all via API or web interface.

About

Hector is an advanced AdTech platform designed to streamline all your Amazon advertising analytics into one unified system. It features a comprehensive visualization dashboard that aggregates data from Amazon, making it easier for advertisers and brands to study performance by audience segmentation, category, sub-category, and ASIN-level contributions. It enables keyword and ASIN harvesting from competitor listings, search terms, and auto campaigns to refine targeting and reduce wasted ad spend. It offers deep insights via Amazon Marketing Cloud (AMC) into consumer behaviour, purchase patterns, and campaign performance, allowing custom and look-alike audience creation that enhances conversions. With a plug-and-play self-serve Amazon DSP access in under 48 hours, it enables brands to target high-intent shoppers across funnel stages both on and off Amazon.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Digital marketers and media planners interested in a tool providing audience segments to boost campaign efficiency and targeting precision

Audience

Brands and agencies selling on Amazon requiring a solution providing advanced analytics, automation and ad-spend optimization to scale profitable Amazon ad campaigns

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Affinity Answers
United States
www.affinityanswers.com/data/

Company Information

Hector
India
hectorai.live/

Alternatives

Alternatives

TrueTargeting

TrueTargeting

Infillion

Categories

Categories

Integrations

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Facebook
Flipkart
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)

Integrations

Amazon
Amazon Ads
Amazon DSP
Amazon Marketing Cloud
Facebook
Flipkart
Instagram
Reddit
The Trade Desk
TikTok
X (Twitter)
Claim Affinity Answers and update features and information
Claim Affinity Answers and update features and information
Claim Hector and update features and information
Claim Hector and update features and information