AervaWatchfire
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Related Products
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About
We are in the midst of a significant change to the landscape of out-of-home advertising. Paper posters continue to be replaced by large-format digital displays at a rapid pace. The first movers have shown that not only does digital work but that it can provide significant advantages over traditional paper poster products. The key to success is fully utilizing the digital software platform to fully realize ROI. Saying 'fully realized ROI' sounds like a buzzword, and it certainly is, but buzzword or not we know that this is the key to success. We have built relationships with many global media companies and agencies to better understand their business, operation, and sales models so that we can help them profitably make the switch to digital. In the process of helping companies make the jump and realizing strong ROI, we were required to build out a powerful feature set specifically for media and adverting companies.
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About
Illuma is a contextual technology company that leverages contextual-AI to enhance digital advertising campaigns and content monetization. Its real-time scaling technology enables brands and agencies to improve campaign performance without relying on third-party cookies, offering privacy-friendly alternatives. For broadcasters, publishers, and online platforms, Illuma organizes, classifies, and categorizes inventory for commercial activation, enhancing contextual accuracy and user experience while unlocking new revenue streams through live campaign optimization. It also extends first-party audiences and optimizes toward client KPIs, targeting quality content with precision. Illuma's advanced contextual segments have been recognized for delivering strong results, with clients noting significant improvements in campaign performance and conversions.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
OOH companies looking for a trusted Digital Signage platform
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Audience
Companies and marketing professionals interested in a tool to enhance ad campaign performance through advanced, privacy-compliant contextual targeting solutions
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationWatchfire
Founded: 2005
United States
aerva.com/networks/digital-out-of-home
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Company InformationIlluma
Founded: 2015
United Kingdom
www.weareilluma.com
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Categories |
Categories |
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Integrations
Amazon
Equativ
PubMatic
Salesforce
The Trade Desk
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