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About

Adsterra is a global adtech company and advertising network founded in 2013. The platform connects advertisers and publishers worldwide, providing solutions for traffic monetization and digital advertising campaigns. Adsterra collaborates with more than 45,000 direct publishers and over 16,000 advertisers, affiliates, and media agencies across 248 GEOs. The company provides a range of ad formats such as Popunder, In-Page Push, Social Bar, and Interstitial ads across both mainstream and non-mainstream verticals. To ensure advertising quality and compliance, Adsterra employs a combination of automated and manual traffic verification systems. The platform supports multiple pricing models, including CPM, CPC, CPA, and RTB, alongside flexible payment methods and consistent payout schedules. With an emphasis on global reach, transparency, and performance-oriented solutions, Adsterra maintains its position as an established player within the digital advertising ecosystem.

About

Programmatic Advertising Platform for agencies, media buyers and brands. No all programmatic advertising platforms are created equal. With the Traffic Roots DSP you can now target your audience with precision. Update campaigns and review reports in real time. See immediate lift in website traffic and engagement. Reach your consumers with our new ad targeting data. Keep your brand in front of eyes where are online. Feature ads on apps and lifestyle publications. Do you want more mainstream publications? No problem, from popular to business, CBD and cannabis to political and puppies, we have you covered. Traffic Roots is a fast-growing and innovative advertising technology company. We create technology to maximize revenue for the digital ecosystem with an emphasis on the cannabis industry. Building, breaking, and bettering technology at extraordinary scale is our secret to staying at the forefront of innovation.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Advertisers, affiliates, and brands buying worldwide traffic; publishers selling traffic to monetize their resources.

Audience

Agencies, media buyers and brands looking for a programmatic advertising platform

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

Free for publishers.
Minimum advertiser deposit: $100 (used to run campaigns)
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 5.0 / 5
ease 5.0 / 5
features 4.8 / 5
design 5.0 / 5
support 5.0 / 5

Reviews/Ratings

Overall 1.0 / 5
ease 2.0 / 5
features 1.0 / 5
design 1.0 / 5
support 1.0 / 5

Pros & Cons from Real Users

Pros

  • I have used Adsterra for more than 3 years now. Adsterra is a good ad network and Monetizing tool for publishers. Highly recommend Adsterra!
  • As a media buyer I can tell that you can get a profit while running campaigns in different verticals (VPN, apps, games, dating, surveys, gambling etc). Everything depends on your offer.
  • What i liked is that they have good support team for now i don't have big experience so i cant fully judge.
  • Excellent way of helping publishers with chat options and helpline support and high CPM with good revenue generations.
  • Adsterra offers excellent rates for 1st tier countries traffic. I think it even offer better CPM for 1st tier countries traffic than Google AdSense. Plus their live support is always there and they respond you very quickly. With Google Adsense you never get such live support.

Cons

  • My only problem with Adsterra as a publisher is ad modification. As a publisher you can't set frequency of pop ups on your own. But its easy to ask support to assist with that and support also help you choose the best performing ads for your traffic.
  • While running CPA campaigns you should run a popunder test first.
  • My average CPM is 0.2-0.4 - I don't know if this is ok for tier 1 countries.
  • Revenue count is a bit low initially but will increase.
  • CPM for 3rd Tier countries traffic like India, Pakistan, Bangladesh is very low. Plus they should decrease payment hold period from 2 weeks to 3 or 4 days and should offer weekly payments.

Pros & Cons from Real Users

Pros

  • Easy to get started, seems cost-effective CPM-wise, but as soon as they have your money, though, they RUN!

Cons

  • The monthly minimum budget is $2,500 and then they charge $150 for the (self-serve) platform fee, Sometimes you're billed twice in a month, but errors are never corrected. The WORST part, however, is the unauthorized bank debits. Once they have your credit card information, they'll just take money out of your account without prior notification or authorization. Protesting this, I was told that I signed a contract and that it would be worse for me if their lawyers were to go after me to enforce it.

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Adsterra
Founded: 2013
Cyprus
adsterra.com

Company Information

Traffic Roots
Founded: 2016
United States
trafficroots.com/advertising/

Alternatives

Alternatives

Categories

Categories

Integrations

AdsBridge
AppsFlyer
BeMob
Binom
CAKE
CPV Lab Pro
Keitaro
RedTrack
TUNE
Voluum

Integrations

AdsBridge
AppsFlyer
BeMob
Binom
CAKE
CPV Lab Pro
Keitaro
RedTrack
TUNE
Voluum
Claim Adsterra and update features and information
Claim Adsterra and update features and information
Claim Traffic Roots and update features and information
Claim Traffic Roots and update features and information