Adobe Mix ModelerAdobe
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Related Products
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About
Maximize your marketing ROI by bringing together media planning and data insights with speed. Adobe Mix Modeler empowers marketing teams to quickly and confidently determine where to invest to drive business growth and incremental value. With marketers facing increasing pressure to prove business value, Adobe Mix Modeler powers faster, more intelligent measurement and planning. Strategically plan your marketing mix, optimize campaign spending in the moment, and make data-driven recommendations critical to your business, all based on AI-powered incrementality scores within measurement models that inspire confidence in the results. Get complete, unified ROI measurement by combining and harmonizing marketing performance, spend, conversion data, and other important business factors. Drive trust and confidence with data governance tools and transparency in model quality and results.
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About
LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Platforms Supported
Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook
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Audience
Companies interested in a solution to manage, measure, and plan their operations to maximize their ROI
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Audience
B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability
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Support
Phone Support
24/7 Live Support
Online
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Support
Phone Support
24/7 Live Support
Online
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API
Offers API
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API
Offers API
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Screenshots and Videos |
Screenshots and Videos |
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Pricing
No information available.
Free Version
Free Trial
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Pricing
No information available.
Free Version
Free Trial
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Reviews/
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Reviews/
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Training
Documentation
Webinars
Live Online
In Person
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Training
Documentation
Webinars
Live Online
In Person
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Company InformationAdobe
Founded: 1982
United States
business.adobe.com/products/mix-modeler.html
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Company InformationLiftLab
Founded: 2018
United States
liftlab.com
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Categories |
Categories |
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Integrations
Adobe Analytics
Adobe Experience Cloud
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