+
+

Related Products

  • Semrush
    6,303 Ratings
    Visit Website
  • Adzooma
    255 Ratings
    Visit Website
  • CompUp
    66 Ratings
    Visit Website
  • Planview Portfolios
    202 Ratings
    Visit Website
  • FinOpsly
    3 Ratings
    Visit Website
  • TrafficGuard
    89 Ratings
    Visit Website
  • BambooHR
    6,651 Ratings
    Visit Website
  • D&B Connect
    183 Ratings
    Visit Website
  • MikMak
    84 Ratings
    Visit Website
  • Deltek Replicon Time
    1,320 Ratings
    Visit Website

About

Maximize your marketing ROI by bringing together media planning and data insights with speed. Adobe Mix Modeler empowers marketing teams to quickly and confidently determine where to invest to drive business growth and incremental value. With marketers facing increasing pressure to prove business value, Adobe Mix Modeler powers faster, more intelligent measurement and planning. Strategically plan your marketing mix, optimize campaign spending in the moment, and make data-driven recommendations critical to your business, all based on AI-powered incrementality scores within measurement models that inspire confidence in the results. Get complete, unified ROI measurement by combining and harmonizing marketing performance, spend, conversion data, and other important business factors. Drive trust and confidence with data governance tools and transparency in model quality and results.

About

LiftLab is a marketing analytics platform built to optimize media spend and maximize return on advertising investment through data-driven measurement, modeling, and experimentation. At its core is the “LiftLab Trust Engine,” which unifies econometric modeling (an agile Marketing Mix Model, or MMM) with real-world media experiments, such as geo-testing, to deliver transparent, unbiased insights into how each dollar spent on marketing contributes to revenue, both in the short term (performance) and long term (brand uplift and effectiveness). Users connect their sales, ad spend, post-purchase surveys, brand-lift studies, and attribution signals (both online and offline revenue), allowing LiftLab to measure incrementality, isolating the true impact of media spend, while eliminating reliance on last-click attribution or walled-garden platform analytics.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies interested in a solution to manage, measure, and plan their operations to maximize their ROI

Audience

B2C brands, ecommerce companies, and growth-oriented marketing teams in need of a tool to allocate ad budgets, forecast revenue, and optimize marketing investment for growth and profitability

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Adobe
Founded: 1982
United States
business.adobe.com/products/mix-modeler.html

Company Information

LiftLab
Founded: 2018
United States
liftlab.com

Alternatives

Alternatives

OptiMine Insight

OptiMine Insight

OptiMine Software
OptiMine Insight

OptiMine Insight

OptiMine Software
Keen

Keen

Keen Decision Systems
sMMMart AI

sMMMart AI

Salestube

Categories

Categories

Integrations

Adobe Analytics
Adobe Experience Cloud

Integrations

Adobe Analytics
Adobe Experience Cloud
Claim Adobe Mix Modeler and update features and information
Claim Adobe Mix Modeler and update features and information
Claim LiftLab and update features and information
Claim LiftLab and update features and information