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About

Only Adobe lets you mix, match, and analyze data from anywhere in the customer journey. Plus, get versatile reporting, predictive intelligence, and more. Use award-winning tools to turn vast streams of web data into insights that everyone can act on. We welcome data from any channel. Bring it all under one roof to deliver real-time insights based on true 360-degree customer views. We open the door to better decision-making. Use powerful attribution to see behind each conversion and invest accordingly. We make hard things easy. Our AI and machine learning brings hidden opportunities and answers to everyone with the click of a button. Reporting visits and measuring page views isn’t enough anymore. To really take advantage of the power of the web, you need to measure customer pathing, traffic sources, content effectiveness, and video engagement. You need to know more than who’s coming to your site. You need to know why. To know the best page or product to show them.

About

Ridding the world of wasted marketing spend through privacy-friendly attribution, modern Bayesian statistics, and automated data pipelines. Most clients using Recast can improve their blended ROI by 10% within 6 months, achieving faster and more efficient growth. Recast does not use any user-level or cookie data, so it is easy to set up and will not be affected by changing privacy regulations that affect other measurement methodologies. Recast helps optimize your marketing performance by accurately measuring the true impact of your marketing in real time. Built to help modern marketers adjust spend based on real-time performance. Confidence intervals for every ROI, saturation curve, and time shift estimate. Predicts where the next dollar will be most effective because they are different and impactful concepts. Recast’s fully Bayesian model lets us incorporate your business context right into the code.

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Platforms Supported

Windows
Mac
Linux
Cloud
On-Premises
iPhone
iPad
Android
Chromebook

Audience

Companies seeking a solution to mix, match, and analyze data from anywhere in the customer journey

Audience

Marketers and professionals interested in a solution to optimize their marketing performance and automate their data pipelines

Support

Phone Support
24/7 Live Support
Online

Support

Phone Support
24/7 Live Support
Online

API

Offers API

API

Offers API

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version
Free Trial

Pricing

No information available.
Free Version
Free Trial

Reviews/Ratings

Overall 4.7 / 5
ease 4.3 / 5
features 4.5 / 5
design 4.5 / 5
support 4.3 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

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Training

Documentation
Webinars
Live Online
In Person

Training

Documentation
Webinars
Live Online
In Person

Company Information

Adobe
United States
business.adobe.com/products/analytics/adobe-analytics.html

Company Information

Recast
United States
getrecast.com

Alternatives

Alternatives

MPA Tools

MPA Tools

Veles Software Ltd
Heap

Heap

Contentsquare

Categories

Categories

Marketing Attribution Features

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Integrations

Adobe Advertising Cloud
Adobe Customer Journey Analytics
Adobe Experience Platform
Adobe PDF Library SDK
Campaigner
Convert Experiences
Dynatrace
Improvado
Intratech 3D PDF Exporter
Microsoft Clarity
Omeda
OneTrust Third-Party Management
Pendula
Qualtrics XM for Customer Experience
Rambox
Salesforce Data Cloud
Supaboard
Throtle
Zoomin

Integrations

Adobe Advertising Cloud
Adobe Customer Journey Analytics
Adobe Experience Platform
Adobe PDF Library SDK
Campaigner
Convert Experiences
Dynatrace
Improvado
Intratech 3D PDF Exporter
Microsoft Clarity
Omeda
OneTrust Third-Party Management
Pendula
Qualtrics XM for Customer Experience
Rambox
Salesforce Data Cloud
Supaboard
Throtle
Zoomin
Claim Adobe Analytics and update features and information
Claim Adobe Analytics and update features and information
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Claim Recast and update features and information