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About

Adobe Analytics is a comprehensive customer analytics solution that unifies data, content, and journeys to deliver deep insights into customer behavior across channels and devices. Built to support marketing, product, and business teams, it centralizes data collection, processing, analysis, and reporting within a single system. With solutions like Customer Journey Analytics, Digital Analytics, Content Analytics, and Product Analytics, organizations can connect identities and interactions across touchpoints for holistic analysis. Advanced segmentation, flexible attribution modeling, and cross-channel journey visualization empower teams to make data-driven decisions faster. AI-powered capabilities enhance content performance measurement and product experience optimization. Native integration with Adobe Experience Platform ensures consistent data governance and enterprise-grade scalability. Adobe Analytics helps organizations turn complex data into actionable insights that drive growth, o

About

Turn your websites into Sales Engines! Capture meaningful actions users take on your website and optimize your sales funnel for driving Conversions and Sales. No Coding needed! Link your analytics and ad accounts, with a swipe of a button, so they can share and receive data. Track and share customer actions between your website and marketing tools -- No Coding Needed! Use tracking data to optimize your marketing campaigns and website for driving sales. Select which elements to track on your website, with our easy point and click tool. No need to add or maintain tracking code. Set up once and replicate tracking across providers like Google, Facebook, and Twitter, so they would all be using the same version of data for optimizing and reporting on your campaigns. Build funnel visualizations, quickly identify bottlenecks, and what is driving customers through each stage. Understand your organic and paid sources, and how your campaigns perform across all platforms.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Enterprise marketing leaders, product teams, data analysts, and business executives seeking a unified, AI-powered analytics solution to optimize customer journeys and drive data-driven growth

Audience

Freelancers, small businesses, startups, sales, design, software developers, and more

Support

Phone Support Supported
24/7 Live Support Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

$1.99 per month
Free Version Supported
Free Trial Supported

Reviews/Ratings

Overall 4.7 / 5
ease 4.3 / 5
features 4.5 / 5
design 4.5 / 5
support 4.3 / 5

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Pros & Cons from Real Users

Pros

  • * Adobe gives all the important information like page views, sessions, visitors and traffic data of the landing page. * It has dynamic user interface that helps a lot the user finding a particular function of choice. * It is easy to install, set up, and use.
  • Integrating Adobe Analytics is easy and the tool is very affordable The software is easy to customize, integrate and manage I like that tis software is affordable and scaling is easy
  • Handling analytics was never easy before implementing this tool. The tool is resourceful in that there are many features to analyze every aspect of online presence including tracking ads, understanding our traffic and much more. The tool is also affordable and most importantly easy to use.
  • It developed quickly. Before it was normal now he uses machine learning and also the specialized system. Now you can quickly assess large amounts of data in real time. I love the powerful visualizations and also the simple integration with the sales team.
  • - The workspace is highly customizable. It has a drag and drop interface that allows you to choose only the metrics that you wish to see and remove the clutter. - The tool is very easy to learn and use even for those with no analytics background.

Cons

  • * It does not give real-time reports of the website. * Sometimes the analytical data differs from the actual data.
  • Since Adobe Analytics has presented zero challenges, I have had no issues .
  • There is nothing to hate about this tool as it always outperforms.
  • I don't see anything to dislike, because it has everything. It helps your organization to examine, evaluate. I don't think there is anything to dislike about it because it is helping in an excellent way.
  • - Custom reports can be very hard and time-taking to implement for non experienced users. - The support team can be weak at times.

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Supported

Training

Documentation Supported
Webinars Supported
Live Online Supported
In Person Not Supported

Company Information

Adobe
Founded: 1982
United States
business.adobe.com/products/adobe-analytics.html

Company Information

Funnelll
Founded: 2019
United States
www.funnelll.com

Alternatives

Alternatives

Dreamdata.io

Dreamdata.io

Dreamdata
Heap

Heap

Contentsquare
Heap

Heap

Contentsquare

Categories

Categories

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Not Supported
Conversion Tracking Not Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Not Supported
Multi-Touch Attribution Not Supported
Predictive Analytics Not Supported
ROI Tracking Not Supported

Marketing Analytics Features

A/B Testing Supported
Campaign Management Supported
Channel Attribution Supported
Customer Journey Mapping Supported
Dashboard Supported
Performance Metrics Not Supported
Predictive Analytics Not Supported
ROI Tracking Supported
Social Media Metrics Not Supported
Website Analytics Supported

Marketing Attribution Features

Attribution Modeling Supported
Audience Segmentation Not Supported
Conversion Tracking Supported
Cross-Channel Attribution Supported
Customer Journey Mapping Supported
Multi-Touch Attribution Supported
Predictive Analytics Not Supported
ROI Tracking Supported

Web Analytics Features

Campaign Management Not Supported
Conversion Tracking Supported
Form Analytics Not Supported
Goal Tracking Supported
Keyword Tracking Supported
Multiple Site Management Supported
Pageview Tracking Supported
Referral Source Tracking Supported
Site Search Tracking Not Supported
Time on Site Tracking Supported
User Interaction Tracking Supported

Integrations

Adobe Mix Modeler Supported
BlueConic Supported
Convert Experiences Supported
FuseCommander Supported
KickFire Supported
Loop & Tie Supported
MSIGHTS Supported
Metric Insights Supported
OneTrust Privacy Automation Supported
Orange Logic Supported
ROIVENUE Supported
Skai Supported
StarfishETL Supported
Syntasa Supported
TrackAd Supported
Uplifter Supported
Uptempo Supported
Vidyard Supported
Weblium Not Supported
Windward Hub Supported

Integrations

Adobe Mix Modeler Not Supported
BlueConic Not Supported
Convert Experiences Not Supported
FuseCommander Not Supported
KickFire Not Supported
Loop & Tie Not Supported
MSIGHTS Not Supported
Metric Insights Not Supported
OneTrust Privacy Automation Not Supported
Orange Logic Not Supported
ROIVENUE Not Supported
Skai Not Supported
StarfishETL Not Supported
Syntasa Not Supported
TrackAd Not Supported
Uplifter Not Supported
Uptempo Not Supported
Vidyard Not Supported
Weblium Supported
Windward Hub Not Supported
Claim Adobe Analytics and update features and information
Claim Adobe Analytics and update features and information
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Claim Funnelll and update features and information