Adelphic vs. SmartyAds Comparison


Adelphic Viant	SmartyAds	+	+
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About Using your customer data combined with Viant’s 1st and 3rd party data, Adelphic gives marketers a transparent and holistic view of their audience profiles, to help make more informed media strategy and investments. Onboard and match your customer data against 250 million registered users to forecast, manage, and target new segments in seconds. Define audience segments using known identity attributes such as demographics, purchase history, and web browsing activity, and extend campaign reach with intelligent lookalike modeling. Maintain customer identities with a fully integrated platform that links devices and offline activities to real people so you can seamlessly execute and measure campaigns. With our self-service DSP, advertisers can execute their programmatic media campaigns across all devices, without worrying about data loss or modeling techniques. Unlike most DSPs, Adelphic is powered by first-party data, bringing the precision of people-based targeting.	About Focusing on a simple question - how to make advertising simple - SmartyAds has build transformative full-stack programmatic infrastructure for advertisers and publishers. It took us 7+ years and now it has all that it takes to fuel your campaigns’ success: DSP, SSP, DMP, and White Label Solutions for scaling your business up and forward. Streamlining the process, the platforms let you prioritize how, where and whom to trade with, in order to help you quickly achieve your desired goals.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Advertisers in need of a powerful omnichannel demand-side platform	Audience Publishers, advertisers, and ad agencies
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software

Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information Viant Founded: 1999 United States www.adelphic.com	Company Information SmartyAds Founded: 2013 United States smartyads.com
Alternatives CIENCE GO Digital CIENCE	Alternatives Aroscop Aroscop Tech
Choozle	ad:personam
The Trade Desk	Eskimi
StackAdapt	Nexxen
MediaMath Infillion View All	The Trade Desk View All
Categories Advertising Agency CTV & OTT Advertising Demand-Side Platforms (DSP) Display Advertising Media Buying Video Advertising	Categories Campaign Management CTV & OTT Advertising Data Management Data Management Platforms (DMP) Demand-Side Platforms (DSP) Display Advertising Marketing Automation Predictive Analytics Programmatic Advertising Revenue Management Supply-Side Platforms (SSP) Video Advertising
	Show More Features Campaign Management Features Channel Management Contact Database Email Marketing Event Triggered Actions Lead Management Multi-Campaign Data Management Features Customer Data Data Analysis Data Capture Data Integration Data Migration Data Quality Control Data Security Information Governance Master Data Management Match & Merge Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Predictive Analytics Features AI / Machine Learning Benchmarking Data Blending Data Mining Demand Forecasting For Education For Healthcare Modeling & Simulation Sentiment Analysis Revenue Management Features Competitor Analysis Dynamic Pricing For Airlines For Hospitality Industry Forecasting Inventory Control Price Optimization Recommendation Engine Yield Management
Integrations Acxiom InfoBase Acxiom Real Identity AdMachine Bionic for Agencies Humming IngeniousPlex Intuizi MSIGHTS View All 6 Integrations	Integrations Acxiom InfoBase Acxiom Real Identity AdMachine Bionic for Agencies Humming IngeniousPlex Intuizi MSIGHTS View All 2 Integrations
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