Adelphic

Adelphic

Viant
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About

Using your customer data combined with Viant’s 1st and 3rd party data, Adelphic gives marketers a transparent and holistic view of their audience profiles, to help make more informed media strategy and investments. Onboard and match your customer data against 250 million registered users to forecast, manage, and target new segments in seconds. Define audience segments using known identity attributes such as demographics, purchase history, and web browsing activity, and extend campaign reach with intelligent lookalike modeling. Maintain customer identities with a fully integrated platform that links devices and offline activities to real people so you can seamlessly execute and measure campaigns. With our self-service DSP, advertisers can execute their programmatic media campaigns across all devices, without worrying about data loss or modeling techniques. Unlike most DSPs, Adelphic is powered by first-party data, bringing the precision of people-based targeting.

About

Animo is a cloud-based media measurement and optimization platform for brand marketing, media, and analytics teams and agencies. It brings online advertising and offline media activity into a shared workspace for cross-channel reporting, marketing mix modeling, and planning. The Online Dashboard connects advertising platforms and organizes campaign metrics such as spend, impressions, clicks, conversions, and return on investment in one view. Online models estimate channel contribution and support budget decisions, while offline tools assess television, radio, and out-of-home activity against business outcomes, including TV spot analysis at 15-minute intervals. A Media Planner supports pre-campaign scenarios, and users can query marketing data from AI assistants through a Model Context Protocol connection. The modular product supports digital-only or combined online and offline measurement.

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Advertisers in need of a powerful omnichannel demand-side platform

Audience

Marketing managers, performance and media teams, CMOs and agencies running campaigns across multiple ad platforms

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Supported

Screenshots and Videos

Screenshots and Videos

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Pricing

$100/month
The Online Dashboard starts at $750/month with no minimum contract. Online MMM starts at $1,750/month; offline optimization starts at $2,000/month. Some advanced options are priced by data volume.
Free Version Not Supported
Free Trial Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Company Information

Viant
Founded: 1999
United States
www.adelphic.com

Company Information

Animo
Founded: 2023
Israel
animo-tech.com

Alternatives

Alternatives

OptiMine Insight

OptiMine Insight

OptiMine Software
MediaMath

MediaMath

Infillion

Categories

Categories

Integrations

Acxiom InfoBase Supported
Acxiom Real Identity Supported
Bionic for Agencies Supported
ChatGPT Not Supported
Claude Not Supported
Google Ads Not Supported
Google Analytics Not Supported
Google Search Console Not Supported
Humming Supported
Intuizi Supported
LinkedIn Ads Not Supported
MSIGHTS Supported
Meta Ads Not Supported
Model Context Protocol (MCP) Not Supported
Outbrain Not Supported
Snapchat Ads Not Supported
Taboola Not Supported
TikTok Ads Not Supported
YouTube Not Supported

Integrations

Acxiom InfoBase Not Supported
Acxiom Real Identity Not Supported
Bionic for Agencies Not Supported
ChatGPT Supported
Claude Supported
Google Ads Supported
Google Analytics Supported
Google Search Console Supported
Humming Not Supported
Intuizi Not Supported
LinkedIn Ads Supported
MSIGHTS Not Supported
Meta Ads Supported
Model Context Protocol (MCP) Supported
Outbrain Supported
Snapchat Ads Supported
Taboola Supported
TikTok Ads Supported
YouTube Supported
Claim Adelphic and update features and information
Claim Adelphic and update features and information
Claim Animo Media Intelligence and update features and information
Claim Animo Media Intelligence and update features and information