AdRoll vs. iClick iAccess Comparison


AdRoll	iClick iAccess iClick Interactive	+	+
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About We level the playing field for e-commerce brands. Our AI works like a team of expert marketers who know your customers, fighting 24/7 to build your brand and grow your sales. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll. Find more people who’ll fall in love with your brand. Our advanced audience targeting works together with our proprietary AI to create awareness and drive high-quality new site traffic. Inspire action across ads, email, and your online store. Unite what you know about your customers with our over 1.2 billion shopper profiles to surface items they’ll love—and buy. Go beyond customer acquisition, and use your customer relationships to drive growth. Increase loyalty—and lifetime value (LTV)—with relevant, personalized cross-channel experiences.	About Extensive independent Chinese consumer data set with an omnichannel, targeted audience reach. Anonymously profiled internet user insights covering 1,300M+ Chinese internet users. A highly sophisticated and automated platform powered by proprietary, cutting-edge technologies. Refined big data analytics enable us to build and segment context-rich user profiles in real time. Access to a wide variety of cross-channel premium media resources. Leading China-focused DSP with extensive media connections covering video, social, mobile, search marketing, display, etc. Leading the industry with talent and tech accelerator. More than 200+ BAT tech and data engineers to drive technological innovation. A full stack of data-driven digital marketing solutions for worldwide marketers to select the right marketing mix to reach Chinese audiences. Enabling data integration from online to offline sources with marketing automation tools & SaaS solutions addressing global enterprise needs.
Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
Audience Companies that need an effective ad management solution	Audience Enterprises in search of a marketing cloud platform to reach their Chinese audiences
Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Support Phone Support Supported 24/7 Live Support Supported Online Supported
API Offers API Not Supported	API Offers API Not Supported
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Not Supported Free Trial Not Supported	Pricing No information available. Free Version Not Supported Free Trial Not Supported
Reviews/Ratings Overall 4.7 / 5 ease 4.3 / 5 features 4.3 / 5 design 4.5 / 5 support 4.8 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Pros & Cons from Real Users Pros Adroll lets us create online ad campaigns completely from scratch, or we can easily use the information from all the campaigns we have run to know exactly which type of audience to apply to. With Adroll we can segment our ads depending on the different results that are shown. Adroll has seemed to us an application with very useful tools in terms of marketing, sales increase and recognition. It allows us an option that integrates a list of the social networks that currently have the best valuation to exercise our marketing strategies. But undoubtedly, the best tool it gives us is the creation of ads that can be published in the best digital pages associated with the application such as ESPN. All statistics displayed within the Adroll platform are entirely live, so it is not difficult to review the data of everything that happens in the development of our marketing campaigns, and we can perform them on different pages, depending on the plan chosen, so the scope may vary. The ad campaigns that we can bring up with Adroll have an almost inimitable breadth. The service has made us specialize in the structural setup and scheduling of ads on the web, and we can freely apply retargeting schedules to launch new campaigns to attract old customers. We use AdRoll primarily for remarketing and it's a charm to use it. It's easy to use, has a great UI, is budget-friendly and offers remarketing capabilities across both web and social media. Cons Adroll's platform does not track the marketing operations we have done in other services, so when you start using it you should keep in mind that you do not have a solid enough base to start with marketing operations from scratch. Adroll is very expensive if you are going to publish on certain websites. In the specifications of the application, it is detailed that it can also perform business collaboration functions. However, we do not find options that allow us, for example, to create a task organization system to manage our advertising strategies or an internal chat to maintain effective communication with them. Adroll does not provide multi-channel marketing tools to improve communications with our users. That is, it is limited to only launching campaigns, without showing results on engagement analytics, and does not provide enough default templates so that we don't have to model each campaign without a base. It's confusing that Adroll still fully exists when their core group decided to change their name in 2019 to Nextroll, but at least they still offer the same features on a general level within their online marketing tools. The developer api that Adroll offers doesn't make it easy for us to expand our system to work with apps. For contextual targeting, there could have been more audience filter options, but I don't really mind at that price.
Training Documentation Supported Webinars Supported Live Online Not Supported In Person Supported	Training Documentation Supported Webinars Not Supported Live Online Supported In Person Supported
Company Information AdRoll Founded: 2006 United States www.adroll.com	Company Information iClick Interactive Founded: 2009 China www.i-click.com
Alternatives CIENCE GO Digital CIENCE	Alternatives Smaato
RollWorks	AdChina.io
Simpli.fi	Lotame Lotame Solutions
Criteo	MGID
StackAdapt View All	Traffic Roots View All
Categories Ad Management Supported AI Advertising Supported CTV & OTT Advertising Supported Display Advertising Supported Marketing Automation Supported Media Buying Supported Programmatic Advertising Supported Retargeting Supported Social Media Advertising Supported	Categories Programmatic Advertising Supported
Show More Features Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Not Supported Artificial Intelligence Not Supported Content / Blogging Platform Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported Retargeting Features A/B Testing Supported Audience Targeting Supported Behavioral Targeting Supported Conversion Tracking Supported Geo Targeting Supported Mobile Retargeting Supported Personalization Supported Recommendation Engine Supported Social Media Retargeting Supported
Integrations 5X Supported Adverity Supported Attribution Supported CaliberMind Supported Colligso SpotIn Supported Configio Supported CorralData Supported FuseCommander Supported Improvado Supported Instapage Supported Meltano Supported NUACOM Supported NinjaCat Supported Product Marketing Alliance Supported Shopify Supported Short.io Supported Smally Supported TargetBay Supported Visitorkit Supported Zoho CRM Supported Show More Integrations View All 152 Integrations	Integrations 5X Not Supported Adverity Not Supported Attribution Not Supported CaliberMind Not Supported Colligso SpotIn Not Supported Configio Not Supported CorralData Not Supported FuseCommander Not Supported Improvado Not Supported Instapage Not Supported Meltano Not Supported NUACOM Not Supported NinjaCat Not Supported Product Marketing Alliance Not Supported Shopify Not Supported Short.io Not Supported Smally Not Supported TargetBay Not Supported Visitorkit Not Supported Zoho CRM Not Supported Show More Integrations
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