AdRoll

AdRoll

4.7 out of 5 stars
Knight

Knight

Knight SaaS SCRM
AdRoll Knight

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AdRoll:

About

We level the playing field for e-commerce brands. Our AI works like a team of expert marketers who know your customers, fighting 24/7 to build your brand and grow your sales. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll. Find more people who’ll fall in love with your brand. Our advanced audience targeting works together with our proprietary AI to create awareness and drive high-quality new site traffic. Inspire action across ads, email, and your online store. Unite what you know about your customers with our over 1.2 billion shopper profiles to surface items they’ll love—and buy. Go beyond customer acquisition, and use your customer relationships to drive growth. Increase loyalty—and lifetime value (LTV)—with relevant, personalized cross-channel experiences.
Knight:

About

Track visitors behavior to find the most suitable marketing channel. Monitor the effectiveness of marketing activities across channels by analyzing the exposure, access, and user acquisition of marketing content across those different channels. Integrate all touch point data from different user path ways. (e.g. official website, WeChat, email, content marketing, exhibitions) to achieve cross-channel attribution. Compare customer acquisition and conversion effects of each channel, allowing marketing strategies to be optimized in a timely manner. Online form - automatically collate the information when a customer completes an online form and add the customer to the contact list. Knight supports different types of forms to suit various marketing scenarios, such as advertising landing page, official website registration, event registration, etc. Identifiable QR code - embed a QR code in emails, articles, offline materials etc. to monitor call-to-action activities.
AdRoll:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
Knight:

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported
AdRoll:

Audience

Companies that need an effective ad management solution
Knight:

Audience

Companies interested in a social CRM and marketing automation platform for WeChat
AdRoll:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
Knight:

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported
AdRoll:

API

Offers API Not Supported
Knight:

API

Offers API Not Supported
AdRoll:

Screenshots and Videos

Knight:

Screenshots and Videos

AdRoll:

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported
Knight:

Pricing

No information available.
Free Version Supported
Free Trial Not Supported
AdRoll:

Reviews/Ratings

Overall 4.7 / 5
ease 4.3 / 5
features 4.3 / 5
design 4.5 / 5
support 4.8 / 5
Knight:

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software
AdRoll:

Pros & Cons from Real Users

Pros

  • Adroll lets us create online ad campaigns completely from scratch, or we can easily use the information from all the campaigns we have run to know exactly which type of audience to apply to. With Adroll we can segment our ads depending on the different results that are shown.
  • Adroll has seemed to us an application with very useful tools in terms of marketing, sales increase and recognition. It allows us an option that integrates a list of the social networks that currently have the best valuation to exercise our marketing strategies. But undoubtedly, the best tool it gives us is the creation of ads that can be published in the best digital pages associated with the application such as ESPN.
  • All statistics displayed within the Adroll platform are entirely live, so it is not difficult to review the data of everything that happens in the development of our marketing campaigns, and we can perform them on different pages, depending on the plan chosen, so the scope may vary.
  • The ad campaigns that we can bring up with Adroll have an almost inimitable breadth. The service has made us specialize in the structural setup and scheduling of ads on the web, and we can freely apply retargeting schedules to launch new campaigns to attract old customers.
  • We use AdRoll primarily for remarketing and it's a charm to use it. It's easy to use, has a great UI, is budget-friendly and offers remarketing capabilities across both web and social media.

Cons

  • Adroll's platform does not track the marketing operations we have done in other services, so when you start using it you should keep in mind that you do not have a solid enough base to start with marketing operations from scratch. Adroll is very expensive if you are going to publish on certain websites.
  • In the specifications of the application, it is detailed that it can also perform business collaboration functions. However, we do not find options that allow us, for example, to create a task organization system to manage our advertising strategies or an internal chat to maintain effective communication with them.
  • Adroll does not provide multi-channel marketing tools to improve communications with our users. That is, it is limited to only launching campaigns, without showing results on engagement analytics, and does not provide enough default templates so that we don't have to model each campaign without a base.
  • It's confusing that Adroll still fully exists when their core group decided to change their name in 2019 to Nextroll, but at least they still offer the same features on a general level within their online marketing tools. The developer api that Adroll offers doesn't make it easy for us to expand our system to work with apps.
  • For contextual targeting, there could have been more audience filter options, but I don't really mind at that price.
AdRoll:

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Supported
Knight:

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported
AdRoll:

Company Information

AdRoll
Founded: 2006
United States
www.adroll.com
Knight:

Company Information

Knight SaaS SCRM
Founded: 2014
China
www.knight-crm.com/en/
AdRoll:

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AdRoll:

Categories

Knight:

Categories

Event Registration Supported
Social CRM Supported
AdRoll:

Marketing Automation Features

A/B Testing Supported
Analytics / ROI Tracking Not Supported
Artificial Intelligence Not Supported
Content / Blogging Platform Supported
Customizable CTAs Supported
Drip Campaigns Supported
Dynamic Content Supported
Landing Pages / Web Forms Not Supported
Lead Scoring Not Supported
Sales Intelligence Supported
Search Marketing Not Supported
Segmentation Supported
Social Marketing Supported
Website Visitor Tracking Supported

Retargeting Features

A/B Testing Supported
Audience Targeting Supported
Behavioral Targeting Supported
Conversion Tracking Supported
Geo Targeting Supported
Mobile Retargeting Supported
Personalization Supported
Recommendation Engine Supported
Social Media Retargeting Supported
AdRoll:

Integrations

Adilo Supported
Campaign Monitor Supported
Channable Supported
Colligso SpotIn Supported
CourseGenius Supported
Freshpaint Supported
Google Analytics Supported
HubSpot CRM Supported
HubSpot Customer Platform Supported
Instapage Supported
Integrate.io Supported
Intelligent Reach Supported
Ketch Supported
LeadsRx Attribution Supported
Personas Supported
PrivacyPolicies.com Supported
Smally Supported
Stackreaction Supported
Vendio Supported
VersaCommerce Supported
Knight:

Integrations

Adilo Not Supported
Campaign Monitor Not Supported
Channable Not Supported
Colligso SpotIn Not Supported
CourseGenius Not Supported
Freshpaint Not Supported
Google Analytics Not Supported
HubSpot CRM Not Supported
HubSpot Customer Platform Not Supported
Instapage Not Supported
Integrate.io Not Supported
Intelligent Reach Not Supported
Ketch Not Supported
LeadsRx Attribution Not Supported
Personas Not Supported
PrivacyPolicies.com Not Supported
Smally Not Supported
Stackreaction Not Supported
Vendio Not Supported
VersaCommerce Not Supported
AdRoll:
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Claim AdRoll and update features and information
Knight:
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