AdRoll vs. Fixel Comparison


AdRoll 4.7 out of 5 stars	Fixel
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AdRoll	Fixel
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AdRoll: About We level the playing field for e-commerce brands. Our AI works like a team of expert marketers who know your customers, fighting 24/7 to build your brand and grow your sales. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll. Find more people who’ll fall in love with your brand. Our advanced audience targeting works together with our proprietary AI to create awareness and drive high-quality new site traffic. Inspire action across ads, email, and your online store. Unite what you know about your customers with our over 1.2 billion shopper profiles to surface items they’ll love—and buy. Go beyond customer acquisition, and use your customer relationships to drive growth. Increase loyalty—and lifetime value (LTV)—with relevant, personalized cross-channel experiences.	Fixel: About Fixel is a fully automated segmentation tool that ranks your website audience based on their level of engagement. Our platform learns how users interact with your site, and by applying advanced machine learning algorithms, we highlight only those visitors that matter most.
AdRoll: Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported	Fixel: Platforms Supported Windows Not Supported Mac Not Supported Linux Not Supported Cloud Supported On-Premises Not Supported iPhone Not Supported iPad Not Supported Android Not Supported Chromebook Not Supported
AdRoll: Audience Companies that need an effective ad management solution	Fixel: Audience Campaign Managers at Growing B2C Companies & Agencies
AdRoll: Support Phone Support Supported 24/7 Live Support Not Supported Online Supported	Fixel: Support Phone Support Supported 24/7 Live Support Not Supported Online Supported
AdRoll: API Offers API Not Supported	Fixel: API Offers API Not Supported
AdRoll: Screenshots and Videos View more images or videos	Fixel: Screenshots and Videos View more images or videos
AdRoll: Pricing No information available. Free Version Not Supported Free Trial Not Supported	Fixel: Pricing $119 per month Free Version Not Supported Free Trial Supported
AdRoll: Reviews/Ratings Overall 4.7 / 5 ease 4.3 / 5 features 4.3 / 5 design 4.5 / 5 support 4.8 / 5 Read all reviews	Fixel: Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
AdRoll: Pros & Cons from Real Users Pros Adroll lets us create online ad campaigns completely from scratch, or we can easily use the information from all the campaigns we have run to know exactly which type of audience to apply to. With Adroll we can segment our ads depending on the different results that are shown. Adroll has seemed to us an application with very useful tools in terms of marketing, sales increase and recognition. It allows us an option that integrates a list of the social networks that currently have the best valuation to exercise our marketing strategies. But undoubtedly, the best tool it gives us is the creation of ads that can be published in the best digital pages associated with the application such as ESPN. All statistics displayed within the Adroll platform are entirely live, so it is not difficult to review the data of everything that happens in the development of our marketing campaigns, and we can perform them on different pages, depending on the plan chosen, so the scope may vary. The ad campaigns that we can bring up with Adroll have an almost inimitable breadth. The service has made us specialize in the structural setup and scheduling of ads on the web, and we can freely apply retargeting schedules to launch new campaigns to attract old customers. We use AdRoll primarily for remarketing and it's a charm to use it. It's easy to use, has a great UI, is budget-friendly and offers remarketing capabilities across both web and social media. Cons Adroll's platform does not track the marketing operations we have done in other services, so when you start using it you should keep in mind that you do not have a solid enough base to start with marketing operations from scratch. Adroll is very expensive if you are going to publish on certain websites. In the specifications of the application, it is detailed that it can also perform business collaboration functions. However, we do not find options that allow us, for example, to create a task organization system to manage our advertising strategies or an internal chat to maintain effective communication with them. Adroll does not provide multi-channel marketing tools to improve communications with our users. That is, it is limited to only launching campaigns, without showing results on engagement analytics, and does not provide enough default templates so that we don't have to model each campaign without a base. It's confusing that Adroll still fully exists when their core group decided to change their name in 2019 to Nextroll, but at least they still offer the same features on a general level within their online marketing tools. The developer api that Adroll offers doesn't make it easy for us to expand our system to work with apps. For contextual targeting, there could have been more audience filter options, but I don't really mind at that price.
AdRoll: Training Documentation Supported Webinars Supported Live Online Not Supported In Person Supported	Fixel: Training Documentation Supported Webinars Supported Live Online Supported In Person Supported
AdRoll: Company Information AdRoll Founded: 2006 United States www.adroll.com	Fixel: Company Information Fixel Founded: 2017 United States fixel.ai
AdRoll: Alternatives CIENCE GO Digital CIENCE 4.6 out of 5 stars	Fixel: Alternatives Addrelevance
AdRoll: RollWorks	Fixel: Skai 5.0 out of 5 stars
AdRoll: Simpli.fi	Fixel: Criteo
AdRoll: Criteo	Fixel: Influ2
AdRoll: StackAdapt 4.0 out of 5 stars View All	Fixel: MediaMath Infillion View All
AdRoll: Categories Ad Management Supported AI Advertising Supported CTV & OTT Advertising Supported Display Advertising Supported Marketing Automation Supported Media Buying Supported Programmatic Advertising Supported Retargeting Supported Social Media Advertising Supported	Fixel: Categories Personalization Supported Predictive Analytics Supported Social Media Advertising Supported
AdRoll: Show More Features Marketing Automation Features A/B Testing Supported Analytics / ROI Tracking Not Supported Artificial Intelligence Not Supported Content / Blogging Platform Supported Customizable CTAs Supported Drip Campaigns Supported Dynamic Content Supported Landing Pages / Web Forms Not Supported Lead Scoring Not Supported Sales Intelligence Supported Search Marketing Not Supported Segmentation Supported Social Marketing Supported Website Visitor Tracking Supported Retargeting Features A/B Testing Supported Audience Targeting Supported Behavioral Targeting Supported Conversion Tracking Supported Geo Targeting Supported Mobile Retargeting Supported Personalization Supported Recommendation Engine Supported Social Media Retargeting Supported	Fixel: Show More Features Personalization Features A/B Testing Not Supported Abandoned Cart Saver Supported Account Based Marketing Not Supported Behavioral Targeting Supported Campaign Segmentation Supported Content Analytics Not Supported Contextual Targeting Supported Customer Profiles Supported Experience Management Not Supported Recommendation Engine Not Supported Website Personalization Supported Predictive Analytics Features AI / Machine Learning Supported Benchmarking Not Supported Data Blending Not Supported Data Mining Not Supported Demand Forecasting Not Supported For Education Not Supported For Healthcare Not Supported Modeling & Simulation Supported Sentiment Analysis Not Supported
AdRoll: Integrations Adobe Marketo Engage Supported Google Analytics Supported HubSpot Marketing Hub Supported Segment Supported Shopify Supported WordPress Supported Blueshift Supported Feedonomics Supported FormKeep Supported FuseCommander Supported Integrate.io Supported Onlymega Supported Rivery Supported Slemma Supported TLinky Supported TrustCommander Supported Visitorkit Supported Whatagraph Supported Zuppler Supported Show More Integrations View All 152 Integrations	Fixel: Integrations Adobe Marketo Engage Supported Google Analytics Supported HubSpot Marketing Hub Supported Segment Supported Shopify Supported WordPress Supported Blueshift Not Supported Feedonomics Not Supported FormKeep Not Supported FuseCommander Not Supported Integrate.io Not Supported Onlymega Not Supported Rivery Not Supported Slemma Not Supported TLinky Not Supported TrustCommander Not Supported Visitorkit Not Supported Whatagraph Not Supported Zuppler Not Supported Show More Integrations View All 11 Integrations
AdRoll: Claim AdRoll and update features and information Claim AdRoll and update features and information	Fixel: Claim Fixel and update features and information Claim Fixel and update features and information