AdRoll vs. Demandbase Comparison


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About We level the playing field for e-commerce brands. Our AI works like a team of expert marketers who know your customers, fighting 24/7 to build your brand and grow your sales. Build a brand customers love, turn more visitors into customers, and grow customer loyalty with AdRoll’s growth marketing platform. Join over 37,000 bustling brands growing with AdRoll. Find more people who’ll fall in love with your brand. Our advanced audience targeting works together with our proprietary AI to create awareness and drive high-quality new site traffic. Inspire action across ads, email, and your online store. Unite what you know about your customers with our over 1.2 billion shopper profiles to surface items they’ll love—and buy. Go beyond customer acquisition, and use your customer relationships to drive growth. Increase loyalty—and lifetime value (LTV)—with relevant, personalized cross-channel experiences.	About Take a closer look at AI-powered ad campaigns with Demandbase. With Demandbase, you finally have an Account-Based Marketing platform built specifically for B2B—one that enables you to execute Account-Based Marketing seamlessly across your entire funnel. Create a target account list of companies interested in what you sell with signals way beyond traditional firmographic data: product usage, business fit, culture, budget, interests, investments and business relationships. Pinpoint internal stakeholders within target accounts across the Web. Drive interest with personalized messages and advertising speaking to their specific pain points and needs. Deliver a truly personalized experience for each visitor on your website—including headlines and site content, visuals, call to actions and downloadable assets. Help sales close deals with insights that personalize outreach and maximize the quality of conversations with customers.
Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook	Platforms Supported Windows Mac Linux Cloud On-Premises iPhone iPad Android Chromebook
Audience Companies that need an effective ad management solution	Audience B2B companies, especially those focused on account-based marketing (ABM) and enterprise sales
Support Phone Support 24/7 Live Support Online	Support Phone Support 24/7 Live Support Online
API Offers API	API Offers API
Screenshots and Videos View more images or videos	Screenshots and Videos View more images or videos
Pricing No information available. Free Version Free Trial	Pricing No information available. Free Version Free Trial
Reviews/Ratings Overall 4.7 / 5 ease 4.3 / 5 features 4.3 / 5 design 4.5 / 5 support 4.8 / 5 Read all reviews	Reviews/Ratings Overall 0.0 / 5 ease 0.0 / 5 features 0.0 / 5 design 0.0 / 5 support 0.0 / 5 This software hasn't been reviewed yet. Be the first to provide a review: Review this Software
Training Documentation Webinars Live Online In Person	Training Documentation Webinars Live Online In Person
Company Information AdRoll Founded: 2006 United States www.adroll.com	Company Information Demandbase Founded: 2006 United States demandbase.com
Alternatives CIENCE GO Digital CIENCE	Alternatives Visual Visitor
RollWorks	6sense
Simpli.fi	CIENCE GO Digital CIENCE
Criteo	D&B Rev.Up ABX Dun & Bradstreet
StackAdapt View All	ZoomInfo Operations ZoomInfo View All
Categories Ad Management AI Advertising CTV & OTT Advertising Display Advertising Marketing Automation Media Buying Programmatic Advertising Retargeting Social Media Advertising	Categories Account Based Marketing Account Data Management Account-Based Orchestration Ad Management Advertising AI Advertising Buyer Intent Data as a Service (DaaS) Data Enrichment Demand Generation Market Intelligence Marketing Account Intelligence Marketing Analytics Paid Search Intelligence Sales Intelligence Website Visitor Identification
Show More Features Marketing Automation Features A/B Testing Analytics / ROI Tracking Artificial Intelligence Content / Blogging Platform Customizable CTAs Drip Campaigns Dynamic Content Landing Pages / Web Forms Lead Scoring Sales Intelligence Search Marketing Segmentation Social Marketing Website Visitor Tracking Retargeting Features A/B Testing Audience Targeting Behavioral Targeting Conversion Tracking Geo Targeting Mobile Retargeting Personalization Recommendation Engine Social Media Retargeting	Show More Features Account Based Marketing Features Analytics Campaign Personalization Customer Segmentation Engagement Monitoring Lead Nurturing Lead Scoring Progress Tracking Prospecting Tools Target Account Identification Buyer Intent Features B2B Lead Generation Channel Attribution Competitor Analysis Content Marketing CRM Integration Customer Journey Mapping Customer Profiles Intent Data Lead Notifications Lead Scoring
Integrations Causal ActiveDEMAND Afton Tickets AgencyAnalytics Beckon Blueshift Display Ad Generator FormKeep Gatheround Instapage Lynxa Meltano Nekton.ai OpenCart Power My Analytics PrivacyPolicies.com Retently Starboard Suite Truto Volusion Show More Integrations View All 148 Integrations	Integrations Causal ActiveDEMAND Afton Tickets AgencyAnalytics Beckon Blueshift Display Ad Generator FormKeep Gatheround Instapage Lynxa Meltano Nekton.ai OpenCart Power My Analytics PrivacyPolicies.com Retently Starboard Suite Truto Volusion Show More Integrations View All 25 Integrations
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