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About

Smarter media planning without the chaos! Simplify your planning process with AdRacer - powerful and affordable software solution, designed specifically for media and marketing professionals! - Build and manage media plans across all communication channels (TV, Digital, OOH, Print, Cinema and more) - Customize media plans templates according to your needs and preferences in just a couple of clicks - Automatically calculate all KPIs and performance metrics - Instantly generate flowcharts and detailed campaign reports - Develop winning strategies using built-in strategic planning tools - No more countless homemade Excel-based media plans, flowcharts, and calculators - No wasted time manually preparing reports in various formats - No mechanical errors or accidental mistakes caused by human oversight - Significant time savings in planning, reporting, and pre/post-campaign analysis

About

​MRI-Simmons is a leading provider of actionable insights on the American consumer, offering comprehensive data on consumer attitudes, behaviors, and media usage. It is a consumer insights and activation engine that informs marketing strategy and streamlines data usage to drive business results. MRI-Simmons features intuitive navigation, interactive charts for visual storytelling, and shareable reports and dashboards designed to enhance collaboration. It enables self-service activation, allowing users to fulfill audiences to any DMP, DSP, SSP, or addressable media. ​MRI-Simmons' USA study is a nationally representative survey providing insights into consumer attitudes, behaviors, media preferences, and more. It employs address-based probabilistic sampling, measuring real people randomly chosen to represent the U.S. population. This methodological approach ensures the stability of insights and provides an accurate view of the American consumer. ​

Platforms Supported

Windows Supported
Mac Not Supported
Linux Not Supported
Cloud Not Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Platforms Supported

Windows Not Supported
Mac Not Supported
Linux Not Supported
Cloud Supported
On-Premises Not Supported
iPhone Not Supported
iPad Not Supported
Android Not Supported
Chromebook Not Supported

Audience

Marketing agencies and in-house marketing teams seeking a centralized, customizable platform for strategic multi-channel media planning and campaign management

Audience

Marketing professionals interested in a tool providing comprehensive consumer insights to inform strategies, optimize media planning, and enhance data-driven decision-making

Support

Phone Support Not Supported
24/7 Live Support Not Supported
Online Supported

Support

Phone Support Supported
24/7 Live Support Not Supported
Online Supported

API

Offers API Not Supported

API

Offers API Not Supported

Screenshots and Videos

Screenshots and Videos

Pricing

$29/year/user
Free Version Supported
Free Trial Supported

Pricing

No information available.
Free Version Not Supported
Free Trial Not Supported

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Reviews/Ratings

Overall 0.0 / 5
ease 0.0 / 5
features 0.0 / 5
design 0.0 / 5
support 0.0 / 5

This software hasn't been reviewed yet. Be the first to provide a review:

Review this Software

Training

Documentation Supported
Webinars Not Supported
Live Online Not Supported
In Person Not Supported

Training

Documentation Supported
Webinars Supported
Live Online Not Supported
In Person Supported

Company Information

AdRacer
Founded: 2023
Azerbaijan
adracer.pro

Company Information

MRI-Simmons
Founded: 2019
United States
www.mrisimmons.com

Alternatives

Bionic for Agencies

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Alternatives

Strike Social

Strike Social

Strike Exchange

Categories

Media Planning Supported

Categories

Integrations

No info available.

Integrations

No info available.
Claim AdRacer and update features and information
Claim AdRacer and update features and information
Claim MRI-Simmons and update features and information
Claim MRI-Simmons and update features and information